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Dare to Be Different: Personal Brand Training That Breaks All the Rules!

Right, let’s talk personal branding for coaches, consultants, and experts, shall we? But not in that stuffy, textbook way you’ve likely heard a thousand times before. No, I’m here to share some honest truths about coach branding and consultant branding that might ruffle a few feathers – perhaps even yours. And you know what? That’s brilliant. Because if you find yourself disagreeing with me in the training video above, then we’ve already found common ground: you’re wonderfully unique, and that’s exactly as it should be.

 

So, what brought you here? Are you feeling content with the impact you’re making? or is there a niggling feeling that there’s more out there for you to inspire, uplift, educate or create in the world?

 

Let me tell you, my journey to becoming a personal brand strategist has been far from straightforward. I’ve been that irritable mum and wife, wondering if this was all life had to offer. Communication was a right mess, and I never quite fit into the traditional employment mould. I knew I had more impact to make if only I knew how to unpack my thought leadership and articulate my uniqueness effectively, so I could inspire coaches, consultants and subject matter experts to do the same.

 

A little bit of background on me – and truth be told, I’m not one for talking about myself – I’ve always preferred being behind the scenes. But I’ve learned that sharing our stories can be powerful…

 

Over the past decade, I’ve been busy creating personal brands for coaches, content strategies for experts, and ad campaigns. I’ve coached people across the globe, spoken on stages, and even popped up in the media. I was busy calling myself a digital marketer but I KNEW I wasn’t just that!

 

Does that resonate with you? Do you feel like you have more to offer?

 

So in lockdown, I got busy with a bit of self-reflection…and developed the Impact Alchemy for coaches, consultants, thought leaders, and subject matter experts.

 

The Impact Alchemy got to the heart of what made the individual unique – and let me tell you (as a Personal Brand Strategist) it’s not about your fancy clothes or best-selling book so much as it is about how you make people feel. It’s the impression you leave, whether you’re trying to or not. Your personal brand is a conscious curation of someone’s experience of you.

 

So how do you want to leave them feeling? Think about it – we’re all just energy, aren’t we? Constantly responding to the energies around us. Often, others can see us more clearly than we see ourselves. Your digital presence, your thought leadership, your first impressions are already out there, even if you’re not paying attention to it.

 

But if you’re ready to give some conscious awareness to what makes you uniquely brilliant and embrace your true self – you can let that guide your business clarity as a consultant, coach or subject matter expert.

 

Remember, your personal brand is a reflection of your most authentic self. When you’re in sync with it, you become more effective, more impactful, and more influential. You become the leader others look up to, not because you’re trying to be someone else, but because you’re unapologetically you.

 

 

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How To Elevate Your Consultancy Profile by Crafting a Powerful Position Statement

Are you feeling the tug of ambition, dreaming of transitioning from the security of full-time work to the exhilarating realm of consultancy in your SME field? 

Or perhaps you’re yearning to raise your profile, standing out as an authority in your industry? 

As the humdrum of full-time work whispers a yearning for something more, the prospect of consultancy shimmers on the horizon. 

That’s great. 

So how do you get yourself out there? 

How do you start fine-tuning what you do? 

What is a Position Statement?

Picture this – you’re at a networking event, and someone asks you what you do. Do you have an answer that goes beyond the surface? Crafting a positioning statement is not just about creating a tagline; it’s about expressing YOU. Your brand’s heartbeat.

A powerful position statement captures who you are, what you offer, and why it’s irresistible. It’s not just a marketing spiel; it’s the essence of your brand woven into a few impactful sentences.

Where to start?

Before we dive into crafting your perfect position statement, let’s tap into your unique story – the experiences, passions, and perspectives that define you. This isn’t just about consultancy; it’s about illuminating the essence of who you are. If you’ve worked with me before, you’d have heard of my Origin Story Technique or my Impact Alchemy. It’s where personal brand meets strategy. Together we’ll draw out your unique story,  a narrative that resonates with authenticity, setting the stage for your consultancy brand.

Who do I start with? 

To capture your perfect audience you need to speak to them directly. Picture your ideal client. What challenges do they face? How can your consultancy alleviate their pain points? Your position statement should be tailored to resonate with their exact needs.

How do I solve their problem?

To shine the light on why you’re the solution to their problems, you need to understand exactly how you solve them. Begin by narrowing down your expertise. What makes you stand out in your SME field? What’s your competitive advantage? What makes you, you? And how does that answer their pain point? Identify what makes you unique and see your true value. Be seen and understood for who you truly are.

When do I own it? 

When you understand your value. Your unique value is in the way you  articulate your legacy, bigger mission, or purpose. When you embody what it feels like to be a leader on your own terms – in your own skin; in your own words; and derived from your own greatness. If you need help with this, I created Sprint Offerings – a blend of done-with-you and done-for-you services to kick start you embodying your true self. 

How to refine it?

After you’ve delved deep and unearth and articulate your unique contribution, rework it until it’s short, impactful, and to the point. Aim for one to three sentences or phrases; clarity resonates better than complexity.

Here’s some short, snappy examples that stick: 

  • We solve business problems by looking at your humans first (HR company)
  • I empower companies to integrate sustainable holistic healthcare frameworks by commercialising the outcomes. (Medical SME Consultant for Cruise Companies)
  • I give women the tools to liberate themselves into money freedom, and build a financial legacy. (Financial Liberation Coach).

Conclusion:

 A powerful position statement isn’t truly powerful until you’ve truly stepped into it. Go out and live it. Show up more. Do more. Be more impactful. 

If you need help, let’s work together using my unique Impact Alchemy process. With proven results my process uncovers your unique contribution as a an expansive living leader. Step out of the vicious cycle of self-doubt and personal development, and step into your uniqueness.

Are you ready to build a work-life around your life’s work? Let’s go.

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Grow Your Audience with an Evergreen Social Media Content System

Struggling to consistently share engaging content on social media? So many of my clients are spending upward of 15hrs a week tending to their socials garden! 

LinkedIn or Instagram is slowly sucking their time and inspiring energy, and all they’re hearing is crickets!

But you don’t have to do content creation EVERY day. I mean if you love it – go for it, but I think most of my clients prefer to be making the ACTUAL impact they’re here to make! 

Let’s check out how an evergreen content creation system can effortlessly grow and nurture your audience. (The bonus of building a creative evergreen system is that your campaigns become SOOO much more effective!)

The key is having content mapped to every stage of your audience’s journey:

  1. Attract their attention with value. Develop blogs, guides, or videos that provide solutions to questions your audience has. Sounds obvious – but I can hear you saying ‘where do I start?’ (head to my Signature Framework sprint to find out about unpacking your thought leadership!)
  2. Build relationships and trust. Share personality-driven content like behind-the-scenes and customer success stories. (I have a great case study builder – book a call and we can chat about it)
  3. Generate engagement with polls, questions, and conversations. Respond consistently.
  4. Promote your offers. Highlight program details, enrolment deadlines, and special promotions.
  5. Guide new followers. Welcome and onboard them by sharing your best introductory content.
  6. Develop many variations of each content type mapped to audience needs.
  7. Store and schedule these evergreen content variations to autopost consistently. But not just on your socials – think CRM too! (If you need a new all-in-one CRM solution for coaches and consultants check out Amplify)

Having a bank of optimised evergreen content allows you to confidently build engaged audiences 24/7 without starting at a blank page each day. Automate posting so you can focus on high-impact activities like connecting one-on-one. Consistent value drives growth.

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Boost Website Conversions with a Strategic Website Design for Consultants & Coaches

Want more coaching clients to convert after visiting your website? Got a high bounce rate. Google (and other search engines) LOVE your website when people want to stick around on it! So creating a site that is SEO friendly, loaded with great content is absolutely KEY in getting found in search engines!

Learn how to create a high-converting website tailored specifically to attract and engage your ideal clients.

Optimizing your website starts with understanding your niche clients’ journey:

  1. Identify your client avatar. Determine your ideal client’s demographics, worldview, goals and challenges. Your content targets their needs.
  2. Map their journey. Outline the typical path and questions your niche client has when researching coaches. Design page content accordingly.
  3. Lead with your transformation. Prominently feature the tangible outcome clients get from your consulting or coaching. Include proof through testimonials.
  4. Communicate your niche clearly. Use targeted language focussed on your specialty and the specific problems you solve for your niche.
  5. Guide visitors to convert. Use calls-to-action, lead flows, and forms to capture contacts and guide prospects to sales conversations.
  6. Feature your personality. Share your origin story, values, and pictures of yourself. Humanise your website to build familiarity and trust.
  7. Optimise technical elements. Speed up load times, enhance SEO rankings, and create a mobile-friendly experience.

With strategic conversion-focused design tailored to your niche, your website can become an impactful experience for your visitors, not to mention a client nurturing machine! 

The key is to clarify your difference, and guide visitors on a journey through your content.  Accelerate your impact by capturing more leads with a beautiful website.

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Magnetically Attract More Coaching Clients with an Automated Client Generation System

It gets tiring – the ol’ roundabout of attract, convert, deliver, repeat. Skip a beat in a new consulting or coaching business and you soon get whacked with the reality of inconsistent income! 

If you’re ready to put your lead generation, nurturing and connection out reach on autopilot you need a client attraction and generating  system.

The key is combining proven sales funnels, content marketing and marketing automation technology.

Follow these steps:

  1. Identify your ideal client avatar. Get ultra-clear on demographics, emotions, and needs of your perfect client. Your funnel targets this avatar.
  2. Map their buyer’s journey. Outline the typical path your niche clients follow from awareness to purchase. Design communications matched to each stage.
  3. Develop effective lead magnets. Create free trainings, guides, or assessments tailored to where your avatar is in their journey as “entry points”. (This involved knowing the stage of awareness they’re at in their buying journey too).
  4. Build out your sales funnel. Guide prospects through a series of tailored emails and offers that lead to calls, demos, and enrollment. But don’t smash them over the head with sales stick, think generous useful content, origins stories, tips n tricks – give without expectation of sales in return! 
  5. Set up marketing automation. Use workflows triggered by prospect behaviours to deliver personalised messaging automatically.
  6. Promote via targeted ads. Speak on other people’s platforms, connect in online groups,  using niche keywords focused on your avatar. Drive traffic into your funnel.
  7. Nurture leads consistently. Stay top of mind with announcements, value-added content, and special offers through automation.

By guiding prospects through an automated, tailored journey, you can convert consistent, predictable leads on autopilot. The right client attraction and generation system allows you to confidently accelerate your impact while delivering incredible coaching/ consulting value.

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How to Build Professional Credibility for Coaches, Consultants or SMEs Through Strategic Personal Branding

Do potential clients have trouble seeing you as a credible coach, consultant or Subject Matter Expert? 

This article explores how to develop a strong personal brand that builds trust and attracts your ideal clients.

Crafting an impressive brand starts with getting clarity on who you are and what is your competitive difference:

  1. Identify your niche. Get ultra clear on the specific problem you solve and audience you serve. Your brand must appeal directly to this niche. Think psychographics not just demographics!
  2. Define your key transformation. Boil down the core result clients get from your coaching into a simple compelling ultimate promise statement. You might have multiple promises, but there is a way to package many ideas into one core message (check out the Impact Alchemy).
  3. Unearth your origin story. Outline your background and life journey to show what shaped your expertise, gifts, strengths and purpose. Storytelling builds rapport and buy in!
  4. Determine your ideal visual identity. Work with a visual branding agency to select colours, fonts, and imagery that reflect your authentic personality but still resonates with your niche clients.
  5. Develop polished brand assets. Your ideal clients are being trained in what to expect visually from every company they shop with – think Zomp, Witchery, Canva, Scratch pet Food, just as afew examples of beautiful brands. If you want to attract your high value clients your visual identity needs to meet them where they’re at with  pro graphics for your logo, website, social media, and marketing materials. Align your look and feel.
  6. Show your personality in your messaging. Infuse your communications with your authentic human voice, inspiring passion, and humour that makes you relatable. Avoid corporate jargon.Nust be yourself – but nice like!
  7. Spotlight client success stories. Gather testimonials from ideal clients who’ve achieved incredible transformations through your consulting. Build trust by showing people who have the same problems and the path they walked to the solution.

With clarity on your niche, offer, story, and visual identity, you can develop a strong personal brand as a coach, consultant or SME. A polished, targeted brand attracts your perfect clients, allowing you to confidently embody and amplify your impact. Nothing like seeing yourself looking killer on your own website, to make you say “dammmn I do know what i’m talking about don’t I!?”

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Establish Yourself as a Thought Leader with Leadership Training

Are you an expert in your field but aren’t sure how to stand out as a thought leader? 

This post looks at how high-level leadership training can help coaches, consultants and Subject Matter Experts (SME) establish strong personal brands and amplify their impact.

Becoming recognized as a thought leader starts with packaging your expertise into a proven leadership framework. 

Follow these steps:

  1. Identify your Zone of Genius or Unique Contribution. What perspectives, methods, or innovations do you have that others lack? (Having super clarity on what your ideal clients have tried before to solve their problems will help with this!) Get ultra clear on your core message.
  2. Systematize your approach. Synthesise your tactics into a step-by-step leadership training program or a signature framework. Outline your methodology and sequence. Have a visual sales framework to articulate and communicate your value.
  3. Invest in powerful branding. Develop a professional brand identity that instills confidence in your expertise. Match the quality of your image to your price point.
  4. Perfect your positioning. Differentiate yourself from the competition by promoting the specific transformations clients achieve through your leadership training or signature framework.
  5. Create authoritative content. Regularly share blogs, videos, social content and talks centred around your expertise. Provide value and showcase your thought leadership.
  6. Leverage speaking opportunities. Establish credibility through speaking engagements and podcast interviews focused on your niche. Highlight client success stories.
  7. Promote your program or framework. If you’re a coach, run offers, launch sequences, and events to sell your leadership training. If you’re a SME or consultant – develop a strong LinkedIn Reach out strategy to consistently build connections. Enrol initial clients, gather testimonials, and refine based on feedback.

With persistence and consistency, you can cement your status as an industry thought leader and amplify your impact. When you own your expertise, you gain the power to influence change and build a purposeful business, and build a work life around your life’s work!

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Uncover Your Purpose and Share It Through Purposeful Life Coaching

Do you feel a calling to help others live more purposeful lives but aren’t sure how to turn it into a coaching business? This post explores how you can uncover your own purpose and share it through purpose-led life coaching to amplify your impact.

Finding your true purpose and turning it into a fulfilling career as a coach takes self-exploration, courage, and the right framework.

Here are the key steps:

  1. Look inward to identify your core gifts and passions. What talents or wisdom do you have to share? What social causes or people speak to your heart? Meditation and mindfulness can provide clarity.
  2. Analyze your previous work and life experiences. What themes run through the work you love? What frustrations have you experienced? Your ideal coaching focus likely aligns with the times you’ve felt most engaged and alive.
  3. Clarify how your gifts can help others. How can your talents and experiences transform others’ lives? Lean into this exciting ripple effect you can have through coaching. You might like to listen to me talk about this more on my State of Influence training.
  4. Systematize your approach into programs. Use proven frameworks to synthesize your methods and philosophies into packaged offerings. Test and refine these programs.
  5. Name your niche. Articulate your specific coaching specialty so ideal clients understand and connect with your purpose. Get clear on the transformation you provide.
  6. Boldly share your message. Build your authority and credibility in your niche through blogging, social media, and networking. Deliver talks and offers centred around your purpose to amplify your impact.

Following this pathway, you can build a thriving purpose-led coaching practice sharing your unique gift with the world. You have clarity to offer; now is the time to embrace the edge and step into your purpose.

If you need help unearthing your key point of difference, unique contribution to coaching, or how to package your key messaging, take a look at the Impact Alchemy.

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“The Download” – Future Women Member-Only Interview with Sally Spicer & Tarang Chawla

After a whirlwind 2 days in Sydney at the Future Women Leadership Summit I was invited to “The Download” –  a Future Women Membership Podcast to reflect on the success of the Summit, its speakers, and the message of “Accelerate”. 

As it turns out there was more than one Kath speaking at the conference which meant that to differentiate me from the other Kaths, I became “Lightning Kath”.

Watch ‘The Download’ for the funny story that Sally Spicer tells about the evolution of my new nickname. 

 It was a pleasure to speak to Sally and Tarang Chawla and would happily do it again anytime!

 Take a watch…

 

 

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Own Your Uniqueness, Accelerate Your Impact | Kath Clarke delivers lightning speech at Future Women IWD Summit 2023

At the start of 2022, I received the most delightful news I had won a scholarship for a Platinum membership to Future Women,  headed up by the amazing Helen McCabe and Jamila Rizvi.

What ensued was a year of confidence building and amazing new connections,  plus a load of empowering support from their online Facebook community.

A few weeks before their International Women’s Day summit in 2023, they put a call out for members to pitch an idea for a 7-minute lightning talk, to fit in the theme of the conference which was “Accelerate”. 

Given I have spent two good long years repositioning my business into personal brand strategy to really help leaders make the impact they wanted to create in the world, at speed,   I felt like this call-out was talking directly to me.

I was prompted by the beautiful Christine, who sent me a message saying “this one is made for you”.  

I pitched my 7-minute talk on how to ‘own your uniqueness to accelerate your impact’.  They received many applications but I was selected as the lightning speaker!

Apparently, I became known around the Future Women offices as “Lightning Kath”! Turns out they felt, coincidentally, that the nickname suited my personality perfectly!

My Lightning Talk was delivered to over 200 women and men in the Ivy Ballroom in Sydney, on Tuesday the 7th of March 2023. 

I was sitting alongside speakers and changemakers like; Major General Susan Coyle, Commander Forces Command of Australian Army, the former Queensland Premier Anna Bligh,  Money Girl co-founder Mariam Mohammed, Comedian Em Rusciano, Commonwealth Bank Group Executive Human Resources Sian Lewis, the Commissioner for Children and Young People Helen Connolly,  Karen Mundine from Reconciliation Australia, Dr Lois Peeler AM,  and KPMG Australia’s Chairwoman Alison Kitchen, as well as the hilariously on point ABC presenter Annabel Crabb!

This is just a small selection of the incredibly talented and high calibre women who spoke at the event and sat on Q&A panels throughout the 2 days in Sydney. 

I will forever be grateful for the opportunity to position my thought leadership among such impressive and talented women.

If you enjoy watching my presentation and feel it might be relevant to your team I’d love to have a chat with you please reach out via email or the contact form on my website.

 

 

See what people had to say during the talk:

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