Meet Ironside Resources – not your ordinary recruitment company. They’re on a mission to help defence force veterans find meaningful civilian careers, and their story of transformation is anything but ordinary.

The Challenge

When Rowena, Ironside’s co-founder, first reached out, she was facing a common dilemma. Despite doing extraordinary work, her company’s brand wasn’t capturing the true essence of their mission. In a sea of recruitment agencies, Ironside’s unique value was getting lost.

Finding the True Gold

Through our Impact Alchemy process, we discovered something powerful. Rowena wasn’t just placing veterans in jobs – she was creating a bridge between military and civilian life. Having supported her partner Glenn through his military career, she understood that veterans need more than employment – they need a sense of belonging and identity.

Magic in the Details

The real transformation happened when we turned this understanding into action. We built smart systems that could scale their personalised approach without losing their heart. As Rowena shares:

‘The way you’ve set up the automations in Clixio CRM is nothing short of amazing! For those just looking and pondering their next steps, the nurturing happens automatically. But the real magic? Our placed candidates get emails that look and sound exactly like us – even though they’re automated. The authentic brand voice you created gives them ‘the feels’, reinforcing the connection they already have with us. When we pick up the phone, it’s like chatting with an old friend. I love how we’re able to scale that personal touch while keeping it genuine!’

Breaking Free from the Box

This is what makes this story special – we didn’t just create another corporate brand. We helped Rowena and her team own what makes them different. No more generic recruitment speak. No more blending in. We:

  • Crafted a strategy that amplified their mission
  • Built a website that truly reflected their purpose
  • Developed a content funnel that resonated with their audience
  • Created nurturing workflows that maintained genuine connections

Getting Noticed

Today, Ironside stands out in their market. They’re not just another recruitment company – they’re trusted guides helping veterans write their next chapter. This is what happens when you stop trying to fit the standard recruitment mould and start embracing your unique approach.

The Impact

The transformation went beyond brand colours and websites. It gave Ironside the confidence to show up authentically and make the impact they were truly meant to make – all while scaling their personal touch.

Are you running a service business that’s ready to break free from the cookie-cutter approach? Let’s chat about uncovering your unique contribution and creating a brand that truly reflects your mission.

Attention future thought leader! (Yeah, I’m talking to you)

 

Catch yourself daydreaming lately? Maybe you’re sipping on a cheeky glass of wine, lost in thought about your entrepreneurial journey. You’ve built something pretty fab, right? But here’s the kicker – have you realised that YOU are so much more than just your business?

 

I mean you beautiful people who’ve poured your heart and soul into creating a killer brand for your business. You’ve got the snazzy logo, the slick website, the whole shebang. But in the process, something magical happened – you grew. 

 

Maybe you’ve outgrown your business a bit. Or maybe there’s this little voice inside whispering, ‘What if…?’ What if you could teach others your secrets? What if you could be known as the genius entrepreneur behind the business, not just as ‘the owner of XYZ company’?

 

If you’re nodding along, thinking, ‘Damn, Kath’s reading my mind,’ then stick around. We might just be onto something here!

 

It might be time to consider a personal brand!

 

Now, before you roll your eyes and think ‘Ugh, not another thing I need to do,’ hear me out. 

 

Your personal brand isn’t about slapping your face on a billboard or becoming an Instagram influencer (unless that’s your jam, of course). It’s about owning your unique contribution to the world. It’s about stepping out from behind your business logo and saying, ‘Hey world, this is me, and this is what I bring to the table.’

 

Why bother? Well, let me ask you this:

• Ever dreamed of writing a book?

• Fancy yourself on stage, inspiring others?

• Think you could nail it as a consultant or coach?

• Got knowledge that could help others crush it in business?

 

That brilliant brain of yours? It’s packed with wisdom that others would pay good money to access. But they can’t buy what they don’t know exists. That’s where your personal brand comes in.

 

How to Get Started on Your Personal Brand

 

Well, that’s where my Impact Alchemy comes in. It’s like a deep dive into your professional soul, uncovering the gold that makes you, well, you. We’re talking about unearthing your zone of genius, folks.

 

From there, we craft your Impact Codes – your unique framework that turns your expertise into something your ideal clients can’t resist. It’s like bottling your brilliance.

 

The best part? This becomes the cornerstone of your content strategy. No more staring at a blank screen wondering what to post on social media or send in your newsletters. Your Impact Codes do the heavy lifting for you.

 

Building a personal brand isn’t about ego. It’s about impact. It’s about stepping into your power and owning the change you want to see in the world. It’s about creating a legacy that goes beyond your business.

 

So, if you’re feeling that itch to do more, be more, impact more – let’s chat. Your personal brand journey is waiting, and trust me, it’s one hell of a ride.

 

Remember, the world needs your unique contribution. Don’t keep it hidden behind a business logo. It’s time to unleash your genius.

So, you’re ready to uplevel your brand? It is definitely the most cathartic process you will go through, short of clearing out your childhood bedroom!

Maybe you’ve outgrown your current brand, or you’re pivoting to something new and exciting. Whatever the reason, I’ve developed a fast, effective checklist for you to capture all the elements that will need an update in this big bold refresh of yours!

Grab a coffee (or a wine, I won’t judge), and let’s dive into the nitty-gritty of rebranding:

Pre-Rebrand Phase

Legal Preparation

  1. Register New Business Name
  2. Update business licenses and permits
  3. Inform tax authorities of name change
  4. Update/obtain new trademarks and copyrights
  5. Consider legal consultation

Planning and Strategy

  1. Develop a rebranding announcement strategy
  2. Create an FAQ page about the rebrand
  3. Establish a review process for all changes
  4. Set deadlines and goals for rebrand implementation

Content and Asset Audit

  1. Perform a content audit
  2. Update or create new brand guidelines document
  3. Produce new photo and video assets

Design and Development

Visual Identity

  1. Create new logo and visual elements
  2. Update brand colour palette and typography
  3. Design new marketing materials templates

Digital Identity

  1. Acquire new website URL
  2. Create new email addresses
  3. Design new email signatures

Website Development

  1. Implement new visual branding on website
  2. Update all content to reflect new brand voice
  3. Revise URLs and set up redirects
  4. Update meta tags, titles, and descriptions
  5. Check and optimise page speed
  6. Ensure mobile responsiveness
    Internal Preparations

Internal Systems

  1. Update CRM system
  2. Revise internal documentation and templates
  3. Update internal communication platforms
  4. Train staff on new brand guidelines
  5. Update employee uniforms and name tags
  6. Revise company signage
  7. Update vehicle wraps or decals

Financial Updates

  1. Inform bank of name change
  2. Update bank accounts and cheques
  3. Revise invoices and receipts
  4. Update insurance policies

Tech Tune-Up

  1. Update analytics and tracking tools
  2. Revise automated systems (email responses, chatbots, phone systems)
  3. Update computer logins and file server names

Roll-Out Phase

Digital Launch

  1. Set up email forwarding from old addresses
  2. Set up redirects from old domain
  3. Update online directories with new URL
  4. Create/update accounts on all social media platforms
  5. Update account names, bios, profile pics, and cover images
  6. Update Google Business Profile
  7. Revise profiles on review sites
  8. Update online advertising accounts
  9. Update industry-specific listings

Marketing Material Updates

  1. Update digital marketing materials
  2. Revise traditional marketing materials
  3. Update billboard and newspaper ad templates
  4. Revise product packaging and labels
  5. Update company merchandise

Legal and Contractual Updates

  1. Revise contracts with clients, suppliers, and partners
  2. Update website terms of service and privacy policy

Customer Communication

  1. Prepare and distribute a press release
  2. Inform clients via email, letter, or phone
  3. Inform followers of the change on social media

Digital Marketing Adjustments

  1. Update SEO strategy for new brand terms
  2. Revise paid advertising campaigns
  3. Adjust email marketing templates and strategies
  4. Update social media marketing plans

Post Roll-Out Phase

Quality Control

  1. Conduct thorough checks for old branding across all touchpoints
  2. Monitor website performance and search rankings post-rebrand

Feedback and Optimisation

  1. Gather feedback from customers and employees
  2. Make necessary adjustments based on feedback
  3. Continue to monitor and optimise brand performance

 

Phew! That’s a lot, right? But trust me, covering all these bases will make your rebrand a much smoother operation!

Remember, rebranding isn’t just about slapping a new logo on everything and calling it a day. It’s about aligning your brand with who you truly are and where you’re headed. It’s about creating a brand that feels authentically, undeniably you.

With this checklist in hand, you’re not just rebranding – you’re setting yourself up for some serious success.

If you feel you are looking for a brand that is uniquely and authentically you, let’s chat. After all, the world needs more authenticity.

So, you’ve decided to dive into the exciting (and occasionally terrifying) world of coaching, consulting, or service-based business. Kudos to you! But let’s be real – without a solid game plan, this journey can feel like trying to navigate a corn maze blindfolded. That’s why I’m here to share my tried-and-true roadmap for building a business that’s not just successful, but authentically, undeniably you.

Step 1: Unearth Your Unique Contribution

Before you even think about logos or websites, we need to dig deep and uncover your zone of genius. What makes you, well, you? This isn’t about what services you offer – it’s about the transformation you bring to your clients’ lives. It’s about finding that special sauce that makes you irreplaceable. Trust me, once you nail this, everything else falls into place.

Step 2: Turn Your Experiences into Intellectual Gold

You’ve lived a life full of experiences, overcome challenges, and gained wisdom. Now it’s time to turn all of that into your intellectual property. This is where we take your unique perspective and package it into something tangible. Think of it as distilling your genius into a form that resonates with your audience and keeps them coming back for more.

Step 3: Craft a Visual Identity That Screams ‘You’

Now that we know who you are and what you bring to the table, it’s time to show the world. Your visual identity is more than just a pretty logo – it’s the visual representation of your brand’s soul. From your colour palette to your font choices, every element should reflect the essence of your unique contribution. Let’s create a brand that’s so you, it practically winks at your ideal clients.

Step 4: Build a Website That Converts (and Looks Damn Good Doing It)

Your website is your digital home, and we want it to be as welcoming and impactful as possible. This isn’t just about slapping up some nice pictures and a contact form. We’re crafting a digital experience that guides your visitors on a journey, showcases your unique value, and turns casual browsers into loyal clients.

Step 5: Become Omnipresent (In a Non-Creepy Way)

A fantastic website is great, but it won’t do much if no one sees it. This is where we turn you into the coach that’s everywhere your ideal clients are looking. We’ll create a social media strategy that amplifies your voice, leverage video content to build trust, and sprinkle in some SEO magic to make sure you’re showing up in all the right places.

Step 6: Nurture Your Tribe

You’ve attracted an audience – awesome! Now let’s turn them into raving fans. This step is all about building relationships and providing consistent value. We’ll set up a system to stay in touch, share your wisdom, and keep your audience engaged. Remember, a nurtured lead today could be your dream client tomorrow.

By following these six steps, you’re not just creating a business – you’re building a brand that’s an authentic extension of you. A brand that stands out, attracts your ideal clients, and makes a real impact in the world.

So you’re a psychotherapist, counsellor, psychologist …whilst COVID and lockdowns made you one of the most in demand jobs, maybe you need some leverage? Some clients who fit in the niche your passionate about?

 

Maybe you’re wondering how to turn your expertise into a thriving online business? Let me share a story that might inspire you.

 

I’m a therapist not a marketer!

 

A few years back I worked with a therapist who had developed an innovative online therapy method. Her goal? To guide people through anxiety and depression towards what we called ‘fearless freedom’. Despite two years of refining her approach, she struggled to reach her ideal clients.

 

This happens often, therapists are amazing at therapy – and not so much digital marketing and brand strategy. That’s ok – you can’t be a genius at everything! Linda knew for sure that she squarely fell in the therapist bucket not the marketer bucket!

 

Developing a Strategic Marketing Ecosystem

 

So we developed this therapist a strategic online marketing ecosystem to automate some of the lead generation and delivery.

 

We focused on Facebook ads, crafting an offer that resonated with those seeking help. The response was pretty amazing – leads began flowing in, eager for support and ready to engage.

 

Linda was getting between 5-10 new leads every day!

 

So we didn’t stop there. We implemented a robust system to nurture these leads, using carefully crafted email sequences to build a growing community. Our CRM helped her track lead sources and maintain long-term connections. Soon, her list grew to nearly 300 strong hot leads, reaching people across Australia and New Zealand. Which was awesome – because she started with ZERO!

 

Redefining Offers & Future Vision

 

Once we had people in the door, we refocused on her product suite. I mentored her to expand her services beyond the initial three-session therapy offering, developing a maintenance program for ongoing support. Despite juggling another job and family life, Linda maintained discipline, allocating specific days for sales, content creation, and other ‘working on the business’ activities.

 

Whilst the journey took just over a year (thanks to Linda’s other commitments), it proves that with the right guidance and a little perseverance, you can turn your passion into a successful online business. It’s about making a real difference while doing what you love.

 

Are you ready to enhance your online presence? Let’s discuss how we can make your digital strategy work harder for you.

 

Book a 15-minute ‘ask me anything’ call: https://bit.ly/YTAskMeAnythingKC

Many entrepreneurs find themselves in a frustrating cycle of attracting clients who don’t quite fit the bill. These clients might undervalue services, request endless customisations, or haggle over prices. It’s a common issue that can lead to a scattered product line and difficulty scaling. For those nodding along, it’s time to take a fresh look at brand positioning. The goal? To attract those high-value clients who truly appreciate expertise and are ready to invest.
Let’s explore how to refine a business’s place in the market:

Step One: Uncover the Unique Contribution

It all starts with a bit of soul-searching. Entrepreneurs often struggle to package and convey their vision. This is where my ‘Impact Alchemy’ comes into play. It’s about digging deep to reveal what’s at the heart of a service, going beyond what traditional brand strategists might focus on.

Step Two: Size Up the Competition

Understanding what sets a business apart is crucial. By analysing competitors, entrepreneurs can identify gaps in the market that align with their unique skills. This insight is gold for effective brand positioning.

Step Three: Get Inside the Market’s Head

This is where entrepreneurs need to really connect with their ideal client. Start by defining one person, one problem, and one solution. It’s about gaining an intimate understanding of the niche.

Step Four: Craft a Compelling Story

People connect with people before ideas. A brand’s story and philosophy are what resonate with an audience. It’s not just about what a business does, but why they do it. This personal connection is what forges deep, meaningful relationships with clients.

Step Five: Nail the Positioning Statement

With a clear understanding of the unique contribution, competitors, and market desires, it’s time to craft a positioning statement that truly represents the brand. But it doesn’t stop there. A brand should have its own personality that walks the journey alongside its clients.

Great storytelling is key to building a standout brand. It’s about finding the language and messaging that aligns with the brand’s philosophy and resonates with the audience. This becomes the heartbeat of the brand, something people can relate to and rally behind.

What’s Next?

For entrepreneurs grappling with their unique selling proposition, remember: it’s the depth and resonance of the brand’s story that will elevate it beyond the flat and generic. It’s not just about standing out—it’s about standing true to what the business brings to the table and connecting with those who appreciate and seek that unique value.

By following these steps, entrepreneurs can transform their brand from just another option to the go-to choice for their ideal clients. It’s about creating a brand that not only attracts high-value clients but also resonates with the core values of the business.

From Midwife to Coach: From Work Life- to Life’s Work

 

I recently had the pleasure of working with Mary, a dedicated NHS midwife who took a courageous step towards aligning her work life with her life’s work. Her story brilliantly illustrates the power of owning your uniqueness and amplifying your impact.

 

Mary approached me with a vision to help her fellow NHS women manage their time and energy effectively, preventing the burnout she’d witnessed (and experienced) firsthand. She’d already earned her coaching certification, but needed guidance to bring her new business to life online.

 

We kicked off with the ‘Impact Alchemy’ process, delving deep into Mary’s unique contribution to the coaching world. This intensive work resulted in an eight-page profile that became the cornerstone of her brand identity and a wellspring of newfound confidence.

 

Building on this, we crafted Mary’s ‘Impact Code’ – a three-phase coaching methodology: ‘Restore’, ‘Reconnect’, and ‘Respect for Yourself’. This framework not only shaped her coaching programs but also informed her website structure and marketing strategy.

 

The clarity gained from this process was transformative. It provided Mary with a robust sales structure for client consultations and laid the foundation for her thought leadership. This clarity naturally extended to her social media strategy, ensuring her content resonated with her ideal audience.

 

We then created SEO-optimised blog posts to boost her website’s visibility upon launch. The final piece was a beautifully designed WordPress website, complete with a lead magnet to grow her email list, and a tailored CRM system with automated email sequences.

 

The result was more than just a website – it was a ‘business in a box’ that allowed Mary to launch her coaching business with confidence. Her online presence now reflects her mission: guiding NHS women towards a balanced life, free from burnout.

 

Mary’s transformation is a powerful example of what’s possible when you align your passion with your authentic self. It’s about finding the courage to step into those leadership opportunities and make big, impactful moves in life.

 

By owning her uniqueness and harnessing her individuality and personal power, Mary is now poised to influence positive change in her field and create a legacy that truly matters.

 

Are you a Coach, Consultant, Service Professional or Subject Matter Expert?

The key to building a life’s work – not just a work life is in your personal brand.

 

 

Are you ready to find that sweet spot where your 9-to-5 isn’t just about paying the bills, but actually aligns with your life’s work – the stuff that makes your heart sing? As a personal branding specialist, I know this matters more (particularly to women) than you might think, and how it can be the foundation for a fulfilling work life.

 

 

The Power of Influence: Expert Positioning for Consultants, Coaches, & SMEs

When you align your day job with your life’s calling, it’s like turning on a light in a dark room. That glow doesn’t just brighten your corner; it sends ripples of change across the globe.

 

  • Imagine coming home after a day of work that’s seriously impacting people for the better
  • That positivity spreads to your family, your community, and even future generations
  • Hot tip: This level of fulfilment can be found in thousands of jobs, not just saving lives or charity work!

 

 

Because We’re All Connected

You’re influencing your opportunities & outcomes with every interaction. We’re all connected, like it or not. It’s a bit like the characters in that film ‘Avatar’ (minus the blue people), or those moments when you’re out in nature and suddenly feel at one with the universe.

 

  • We’re made of the same stuff as the stars and the ocean
  • We get to choose how we show up in the world
  • Our choices shape everything around us including our outcomes

 

 

Your Unique Brilliance: The Core of Your Thought Leadership

Now, let’s talk about YOUR light – your unique brilliance. Every interaction leaves a mark. One positive encounter can start a chain reaction of goodwill…It’s kind of like turning up the dimmer switch on the world’s mood lighting

 

you know you’ve got something of impact to do, a difference to make. But life has a way of squishing us into boxes, and dampening our light, doesn’t it? Well, I say it’s time to call bullshit on that and take back our power. We’ve all been through a massive, collective shake-up over the last few years, and it’s a once-in-a-lifetime chance to reassess and try something new. The universe is practically begging for change, and it’s nudging you to step up. So, how do we do this?

 

Finding Your People

It starts with finding your people – people who get it, who are on the same wavelength about making a change. It’s about quiet influence. Making ripples of impact behind the scenes. Leading from a place of authenticity and creating a deep connection with who you really are.

 

Then You’re On Your Journey to Influence

Influence doesn’t come easy, mind you. It starts from within.

 

  • Get out of your head and into your heart
  • Understand your ‘why’ before worrying about the ‘how’ and the ‘who’
  • Move through states: possibility, realisation, and alchemy
  • Until you reach the state of influence where you own what makes you brilliantly different

 

Making Your Mark

In this state of influence, you’re articulating your ideas and building a community who share your vision.

  • You’re not just flogging products or services
  • You’re selling your authentic self, your vision, your values
  • This is where your ripples of change turn into waves of impacts

 

Your Personal Brand is the conscious curation of the way people perceive you. Their perception can make or break your consultancy or coaching practice. Whether you’re a coach, an entrepreneur, or a leader in any field, aligning your work with your life’s work is the key to real success and fulfillment.

 

Ready to get in the state of influence? Let’s create a world where our work and our lives aren’t just aligned, they’re one and the same – where everything we do sends out ripples of positive imapct.

Right, let’s chat about Kim McKinnon and her Pilates studio, Think Pilates. It’s a brilliant example of how a personal brand strategist can help transform a business.

 

Nestled in Albury-Wodonga, Think Pilates isn’t your run-of-the-mill fitness centre. It’s a boutique studio offering a unique blend of mat classes, equipment sessions, and studio mat thank-you classes. But the real story here is how Kim turned this wellness haven into a thriving business that truly reflects her unique contribution.

 

It all started with a strategy day that was anything but conventional. Armed with sticky notes and a window, we set out to uncover the essence of Think Pilates. Through a series of thought-provoking questions, we began to weave together a teaching framework that would become the backbone of Kim’s marketing strategy.

 

This session was transformative, to say the least. We delved deep into what makes Think Pilates special, exploring both the tangible benefits and the soulful experience it provides. It was about expert positioning and crafting a personal brand for coaches that truly resonates.

 

Kim’s realisation that her business needed to reflect her unique magic was a turning point. In a market full of competitors, the goal wasn’t to compete but to carve out a niche where Think Pilates could shine authentically. This is where the concept of impact alchemy for coaches really came into play.

 

The strategy day helped Kim see her business not as a separate entity, but as an extension of herself. It was about aligning her passion with her business goals, creating a powerful consultant marketing strategy.

 

One of the most significant outcomes was the creation of an educational framework for Pilates, setting Think Pilates apart. It wasn’t about being better than others, but about recognising and leveraging her unique value. This is the essence of thought leadership for consultants.

 

This shift in perspective was monumental. Kim’s clients began to understand the value she offered, and word-of-mouth became a powerful tool. Her clarity of messaging meant that her clients could now advocate for her services with confidence.

 

Kim and I then kicked off on a digital transformation, crafting an entire educational Pilates process complete with visual aids and a revamped website. This is where the importance of digital presence for consultants really shone through.

 

Looking ahead, Kim is set to authentically occupy her space in the wellness industry, shining a light on her unique approach to Pilates. It’s a testament to the power of authentic marketing for experts.

 

Kim’s journey is a brilliant example of how personal brand strategy, combined with expert positioning and authentic marketing, can transform a business. It’s about finding your unique voice, crafting a compelling narrative, and creating a brand that truly resonates with your ideal clients.

 

If you feel like your professional service business could do with a reposition, and branding upgrade book in for a call and I will give you a bespoke strategy over the phone. If it feels like a fit we can do it together…otherwise it’s all yours to do with as you wish!

 

Kath x

If you’re anything like me, you’ve probably had your fair share of banging your head against the wall trying to figure out how to get your coaching or consulting business out there to the right people. Over 10 years in business as a coach branding specialist and consultant marketing strategist, it took me probably longer than it should for the penny to drop on these game-changers – that once I nailed – everything took off.

 

The Heart of Your Coaching or Consulting Business: Your Unique Contribution

 

Let’s start with the core of your business – your unique contribution. This is the special sauce that only you can bring to the table. It’s not just about your fancy qualifications or the latest coaching tools you’ve mastered. No, it’s about the transformation you create and the unique way you impact your clients’ lives. It’s your experiences, your skills, and your passions all rolled into one brilliant package. This is where expert positioning really comes into play.

 

Four Pillars of a Solid Business Strategy

 

To really harness your unique contribution, you need a solid foundation. I’m talking about four key pillars: Attract, Convert, Deliver, and Refer. Each of these is crucial in guiding your clients from the moment they come across your services to the point where they’re shouting your praises from the rooftops.

 

Attract: Building Authority and Getting People to Take Notice

 

Creating a strong attraction strategy is about establishing yourself as a go-to expert in your niche. It’s about understanding how to craft messages that make your ideal clients sit up and take notice. Your message needs to resonate with them, making them curious to learn more about how you can help them transform their outcomes. This is where content strategy for experts becomes crucial.

 

Convert: Having the Right Chats and Smooth Systems

 

Conversion is where those initial interactions turn into meaningful engagements. It’s about having the right conversations, presenting a clear and compelling value-driven and authentic offer, and having systems in place that make the journey smooth for your clients. Think a well-designed website or a hassle-free way to book a discovery call. This is where your digital presence for consultants really shines.

 

Deliver: Stand Out and Show Clear Results

 

When you’re delivering your coaching program, it’s crucial to ensure your approach is easy to digest and distinctive. But be careful – you don’t want to be so ‘out there’ that it feels like a leap of faith for your clients. Your delivery should promise a clear transformation – a before and after that gets them excited.

 

Refer: Create Raving Fans

 

Finally, a thriving coaching or consulting business isn’t just about the first sale. It’s about creating a cycle of referrals and adding more value to keep solving problems for your clients and they come back for more. This means delivering such brilliant value that your clients can’t help but tell others about you and are chomping to sign up for your next thing!

 

The Marketing and Sales Puzzle

 

Understanding the world of marketing and sales is like putting together a complex jigsaw. It’s about aligning your unique contribution, and your magic with the right platforms, crafting messages that speak directly to your ideal clients, and using tools that make the whole process smoother. Whether it’s social media, email marketing, or your website, each piece should work together to support your business goals.

 

When to Start Building These Foundations

 

If you’re wondering when the right time is to start laying these foundations, the answer is simple: now. Whether you’ve been coaching/consulting for years or you’re just starting out, the sooner you begin to align your strategies with your unique magic, the better positioned you’ll be to attract, convert, deliver, and get those all-important referrals.

 

Wrapping Up: Your Next Steps

 

As you mull over these insights, think about where you currently stand.

 

Are you clear on your unique magic?

Do you have a strategy in place for each of the four pillars?

Have you got clear and consistent messaging?

 

If not, now might be the perfect time to take action. Start by defining your unique contribution, then have a good look at your current strategies to see where you can fine-tune and improve.

 

Remember, building a successful coaching/consulting business can take a lot of fine-tuning over time. By focusing on these foundational elements, you’ll set yourself up for an impact-making business – what we all want right? This is where the concept of impact alchemy for coaches really comes into its own.