Tag Archive for: marketing message

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Passion & Purpose isn’t quite enough: Therapist’s marketing machine

So you’re a psychotherapist, counsellor, psychologist …whilst COVID and lockdowns made you one of the most in demand jobs, maybe you need some leverage? Some clients who fit in the niche your passionate about?

 

Maybe you’re wondering how to turn your expertise into a thriving online business? Let me share a story that might inspire you.

 

I’m a therapist not a marketer!

 

A few years back I worked with a therapist who had developed an innovative online therapy method. Her goal? To guide people through anxiety and depression towards what we called ‘fearless freedom’. Despite two years of refining her approach, she struggled to reach her ideal clients.

 

This happens often, therapists are amazing at therapy – and not so much digital marketing and brand strategy. That’s ok – you can’t be a genius at everything! Linda knew for sure that she squarely fell in the therapist bucket not the marketer bucket!

 

Developing a Strategic Marketing Ecosystem

 

So we developed this therapist a strategic online marketing ecosystem to automate some of the lead generation and delivery.

 

We focused on Facebook ads, crafting an offer that resonated with those seeking help. The response was pretty amazing – leads began flowing in, eager for support and ready to engage.

 

Linda was getting between 5-10 new leads every day!

 

So we didn’t stop there. We implemented a robust system to nurture these leads, using carefully crafted email sequences to build a growing community. Our CRM helped her track lead sources and maintain long-term connections. Soon, her list grew to nearly 300 strong hot leads, reaching people across Australia and New Zealand. Which was awesome – because she started with ZERO!

 

Redefining Offers & Future Vision

 

Once we had people in the door, we refocused on her product suite. I mentored her to expand her services beyond the initial three-session therapy offering, developing a maintenance program for ongoing support. Despite juggling another job and family life, Linda maintained discipline, allocating specific days for sales, content creation, and other ‘working on the business’ activities.

 

Whilst the journey took just over a year (thanks to Linda’s other commitments), it proves that with the right guidance and a little perseverance, you can turn your passion into a successful online business. It’s about making a real difference while doing what you love.

 

Are you ready to enhance your online presence? Let’s discuss how we can make your digital strategy work harder for you.

 

Book a 15-minute ‘ask me anything’ call: https://bit.ly/YTAskMeAnythingKC

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How to Take Your Coaching Business to the World – 3 essential foundations

If you’re anything like me, you’ve probably had your fair share of banging your head against the wall trying to figure out how to get your coaching or consulting business out there to the right people. Over 10 years in business as a coach branding specialist and consultant marketing strategist, it took me probably longer than it should for the penny to drop on these game-changers – that once I nailed – everything took off.

 

The Heart of Your Coaching or Consulting Business: Your Unique Contribution

 

Let’s start with the core of your business – your unique contribution. This is the special sauce that only you can bring to the table. It’s not just about your fancy qualifications or the latest coaching tools you’ve mastered. No, it’s about the transformation you create and the unique way you impact your clients’ lives. It’s your experiences, your skills, and your passions all rolled into one brilliant package. This is where expert positioning really comes into play.

 

Four Pillars of a Solid Business Strategy

 

To really harness your unique contribution, you need a solid foundation. I’m talking about four key pillars: Attract, Convert, Deliver, and Refer. Each of these is crucial in guiding your clients from the moment they come across your services to the point where they’re shouting your praises from the rooftops.

 

Attract: Building Authority and Getting People to Take Notice

 

Creating a strong attraction strategy is about establishing yourself as a go-to expert in your niche. It’s about understanding how to craft messages that make your ideal clients sit up and take notice. Your message needs to resonate with them, making them curious to learn more about how you can help them transform their outcomes. This is where content strategy for experts becomes crucial.

 

Convert: Having the Right Chats and Smooth Systems

 

Conversion is where those initial interactions turn into meaningful engagements. It’s about having the right conversations, presenting a clear and compelling value-driven and authentic offer, and having systems in place that make the journey smooth for your clients. Think a well-designed website or a hassle-free way to book a discovery call. This is where your digital presence for consultants really shines.

 

Deliver: Stand Out and Show Clear Results

 

When you’re delivering your coaching program, it’s crucial to ensure your approach is easy to digest and distinctive. But be careful – you don’t want to be so ‘out there’ that it feels like a leap of faith for your clients. Your delivery should promise a clear transformation – a before and after that gets them excited.

 

Refer: Create Raving Fans

 

Finally, a thriving coaching or consulting business isn’t just about the first sale. It’s about creating a cycle of referrals and adding more value to keep solving problems for your clients and they come back for more. This means delivering such brilliant value that your clients can’t help but tell others about you and are chomping to sign up for your next thing!

 

The Marketing and Sales Puzzle

 

Understanding the world of marketing and sales is like putting together a complex jigsaw. It’s about aligning your unique contribution, and your magic with the right platforms, crafting messages that speak directly to your ideal clients, and using tools that make the whole process smoother. Whether it’s social media, email marketing, or your website, each piece should work together to support your business goals.

 

When to Start Building These Foundations

 

If you’re wondering when the right time is to start laying these foundations, the answer is simple: now. Whether you’ve been coaching/consulting for years or you’re just starting out, the sooner you begin to align your strategies with your unique magic, the better positioned you’ll be to attract, convert, deliver, and get those all-important referrals.

 

Wrapping Up: Your Next Steps

 

As you mull over these insights, think about where you currently stand.

 

Are you clear on your unique magic?

Do you have a strategy in place for each of the four pillars?

Have you got clear and consistent messaging?

 

If not, now might be the perfect time to take action. Start by defining your unique contribution, then have a good look at your current strategies to see where you can fine-tune and improve.

 

Remember, building a successful coaching/consulting business can take a lot of fine-tuning over time. By focusing on these foundational elements, you’ll set yourself up for an impact-making business – what we all want right? This is where the concept of impact alchemy for coaches really comes into its own.

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How To Elevate Your Consultancy Profile by Crafting a Powerful Position Statement

Are you feeling the tug of ambition, dreaming of transitioning from the security of full-time work to the exhilarating realm of consultancy in your SME field? 

Or perhaps you’re yearning to raise your profile, standing out as an authority in your industry? 

As the humdrum of full-time work whispers a yearning for something more, the prospect of consultancy shimmers on the horizon. 

That’s great. 

So how do you get yourself out there? 

How do you start fine-tuning what you do? 

What is a Position Statement?

Picture this – you’re at a networking event, and someone asks you what you do. Do you have an answer that goes beyond the surface? Crafting a positioning statement is not just about creating a tagline; it’s about expressing YOU. Your brand’s heartbeat.

A powerful position statement captures who you are, what you offer, and why it’s irresistible. It’s not just a marketing spiel; it’s the essence of your brand woven into a few impactful sentences.

Where to start?

Before we dive into crafting your perfect position statement, let’s tap into your unique story – the experiences, passions, and perspectives that define you. This isn’t just about consultancy; it’s about illuminating the essence of who you are. If you’ve worked with me before, you’d have heard of my Origin Story Technique or my Impact Alchemy. It’s where personal brand meets strategy. Together we’ll draw out your unique story,  a narrative that resonates with authenticity, setting the stage for your consultancy brand.

Who do I start with? 

To capture your perfect audience you need to speak to them directly. Picture your ideal client. What challenges do they face? How can your consultancy alleviate their pain points? Your position statement should be tailored to resonate with their exact needs.

How do I solve their problem?

To shine the light on why you’re the solution to their problems, you need to understand exactly how you solve them. Begin by narrowing down your expertise. What makes you stand out in your SME field? What’s your competitive advantage? What makes you, you? And how does that answer their pain point? Identify what makes you unique and see your true value. Be seen and understood for who you truly are.

When do I own it? 

When you understand your value. Your unique value is in the way you  articulate your legacy, bigger mission, or purpose. When you embody what it feels like to be a leader on your own terms – in your own skin; in your own words; and derived from your own greatness. If you need help with this, I created Sprint Offerings – a blend of done-with-you and done-for-you services to kick start you embodying your true self. 

How to refine it?

After you’ve delved deep and unearth and articulate your unique contribution, rework it until it’s short, impactful, and to the point. Aim for one to three sentences or phrases; clarity resonates better than complexity.

Here’s some short, snappy examples that stick: 

  • We solve business problems by looking at your humans first (HR company)
  • I empower companies to integrate sustainable holistic healthcare frameworks by commercialising the outcomes. (Medical SME Consultant for Cruise Companies)
  • I give women the tools to liberate themselves into money freedom, and build a financial legacy. (Financial Liberation Coach).

Conclusion:

 A powerful position statement isn’t truly powerful until you’ve truly stepped into it. Go out and live it. Show up more. Do more. Be more impactful. 

If you need help, let’s work together using my unique Impact Alchemy process. With proven results my process uncovers your unique contribution as a an expansive living leader. Step out of the vicious cycle of self-doubt and personal development, and step into your uniqueness.

Are you ready to build a work-life around your life’s work? Let’s go.

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