Tag Archive for: grow your audience

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How to Know When it’s Time for a Personal Brand

Attention future thought leader! (Yeah, I’m talking to you)

 

Catch yourself daydreaming lately? Maybe you’re sipping on a cheeky glass of wine, lost in thought about your entrepreneurial journey. You’ve built something pretty fab, right? But here’s the kicker – have you realised that YOU are so much more than just your business?

 

I mean you beautiful people who’ve poured your heart and soul into creating a killer brand for your business. You’ve got the snazzy logo, the slick website, the whole shebang. But in the process, something magical happened – you grew. 

 

Maybe you’ve outgrown your business a bit. Or maybe there’s this little voice inside whispering, ‘What if…?’ What if you could teach others your secrets? What if you could be known as the genius entrepreneur behind the business, not just as ‘the owner of XYZ company’?

 

If you’re nodding along, thinking, ‘Damn, Kath’s reading my mind,’ then stick around. We might just be onto something here!

 

It might be time to consider a personal brand!

 

Now, before you roll your eyes and think ‘Ugh, not another thing I need to do,’ hear me out. 

 

Your personal brand isn’t about slapping your face on a billboard or becoming an Instagram influencer (unless that’s your jam, of course). It’s about owning your unique contribution to the world. It’s about stepping out from behind your business logo and saying, ‘Hey world, this is me, and this is what I bring to the table.’

 

Why bother? Well, let me ask you this:

• Ever dreamed of writing a book?

• Fancy yourself on stage, inspiring others?

• Think you could nail it as a consultant or coach?

• Got knowledge that could help others crush it in business?

 

That brilliant brain of yours? It’s packed with wisdom that others would pay good money to access. But they can’t buy what they don’t know exists. That’s where your personal brand comes in.

 

How to Get Started on Your Personal Brand

 

Well, that’s where my Impact Alchemy comes in. It’s like a deep dive into your professional soul, uncovering the gold that makes you, well, you. We’re talking about unearthing your zone of genius, folks.

 

From there, we craft your Impact Codes – your unique framework that turns your expertise into something your ideal clients can’t resist. It’s like bottling your brilliance.

 

The best part? This becomes the cornerstone of your content strategy. No more staring at a blank screen wondering what to post on social media or send in your newsletters. Your Impact Codes do the heavy lifting for you.

 

Building a personal brand isn’t about ego. It’s about impact. It’s about stepping into your power and owning the change you want to see in the world. It’s about creating a legacy that goes beyond your business.

 

So, if you’re feeling that itch to do more, be more, impact more – let’s chat. Your personal brand journey is waiting, and trust me, it’s one hell of a ride.

 

Remember, the world needs your unique contribution. Don’t keep it hidden behind a business logo. It’s time to unleash your genius.

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Grow Your Audience with an Evergreen Social Media Content System

Struggling to consistently share engaging content on social media? So many of my clients are spending upward of 15hrs a week tending to their socials garden! 

LinkedIn or Instagram is slowly sucking their time and inspiring energy, and all they’re hearing is crickets!

But you don’t have to do content creation EVERY day. I mean if you love it – go for it, but I think most of my clients prefer to be making the ACTUAL impact they’re here to make! 

Let’s check out how an evergreen content creation system can effortlessly grow and nurture your audience. (The bonus of building a creative evergreen system is that your campaigns become SOOO much more effective!)

The key is having content mapped to every stage of your audience’s journey:

  1. Attract their attention with value. Develop blogs, guides, or videos that provide solutions to questions your audience has. Sounds obvious – but I can hear you saying ‘where do I start?’ (head to my Signature Framework sprint to find out about unpacking your thought leadership!)
  2. Build relationships and trust. Share personality-driven content like behind-the-scenes and customer success stories. (I have a great case study builder – book a call and we can chat about it)
  3. Generate engagement with polls, questions, and conversations. Respond consistently.
  4. Promote your offers. Highlight program details, enrolment deadlines, and special promotions.
  5. Guide new followers. Welcome and onboard them by sharing your best introductory content.
  6. Develop many variations of each content type mapped to audience needs.
  7. Store and schedule these evergreen content variations to autopost consistently. But not just on your socials – think CRM too! (If you need a new all-in-one CRM solution for coaches and consultants check out Amplify)

Having a bank of optimised evergreen content allows you to confidently build engaged audiences 24/7 without starting at a blank page each day. Automate posting so you can focus on high-impact activities like connecting one-on-one. Consistent value drives growth.

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