Tag Archive for: finding your purpose

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Passion & Purpose isn’t quite enough: Therapist’s marketing machine

So you’re a psychotherapist, counsellor, psychologist …whilst COVID and lockdowns made you one of the most in demand jobs, maybe you need some leverage? Some clients who fit in the niche your passionate about?

 

Maybe you’re wondering how to turn your expertise into a thriving online business? Let me share a story that might inspire you.

 

I’m a therapist not a marketer!

 

A few years back I worked with a therapist who had developed an innovative online therapy method. Her goal? To guide people through anxiety and depression towards what we called ‘fearless freedom’. Despite two years of refining her approach, she struggled to reach her ideal clients.

 

This happens often, therapists are amazing at therapy – and not so much digital marketing and brand strategy. That’s ok – you can’t be a genius at everything! Linda knew for sure that she squarely fell in the therapist bucket not the marketer bucket!

 

Developing a Strategic Marketing Ecosystem

 

So we developed this therapist a strategic online marketing ecosystem to automate some of the lead generation and delivery.

 

We focused on Facebook ads, crafting an offer that resonated with those seeking help. The response was pretty amazing – leads began flowing in, eager for support and ready to engage.

 

Linda was getting between 5-10 new leads every day!

 

So we didn’t stop there. We implemented a robust system to nurture these leads, using carefully crafted email sequences to build a growing community. Our CRM helped her track lead sources and maintain long-term connections. Soon, her list grew to nearly 300 strong hot leads, reaching people across Australia and New Zealand. Which was awesome – because she started with ZERO!

 

Redefining Offers & Future Vision

 

Once we had people in the door, we refocused on her product suite. I mentored her to expand her services beyond the initial three-session therapy offering, developing a maintenance program for ongoing support. Despite juggling another job and family life, Linda maintained discipline, allocating specific days for sales, content creation, and other ‘working on the business’ activities.

 

Whilst the journey took just over a year (thanks to Linda’s other commitments), it proves that with the right guidance and a little perseverance, you can turn your passion into a successful online business. It’s about making a real difference while doing what you love.

 

Are you ready to enhance your online presence? Let’s discuss how we can make your digital strategy work harder for you.

 

Book a 15-minute ‘ask me anything’ call: https://bit.ly/YTAskMeAnythingKC

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Uncover Your Purpose and Share It Through Purposeful Life Coaching

Do you feel a calling to help others live more purposeful lives but aren’t sure how to turn it into a coaching business? This post explores how you can uncover your own purpose and share it through purpose-led life coaching to amplify your impact.

Finding your true purpose and turning it into a fulfilling career as a coach takes self-exploration, courage, and the right framework.

Here are the key steps:

  1. Look inward to identify your core gifts and passions. What talents or wisdom do you have to share? What social causes or people speak to your heart? Meditation and mindfulness can provide clarity.
  2. Analyze your previous work and life experiences. What themes run through the work you love? What frustrations have you experienced? Your ideal coaching focus likely aligns with the times you’ve felt most engaged and alive.
  3. Clarify how your gifts can help others. How can your talents and experiences transform others’ lives? Lean into this exciting ripple effect you can have through coaching. You might like to listen to me talk about this more on my State of Influence training.
  4. Systematize your approach into programs. Use proven frameworks to synthesize your methods and philosophies into packaged offerings. Test and refine these programs.
  5. Name your niche. Articulate your specific coaching specialty so ideal clients understand and connect with your purpose. Get clear on the transformation you provide.
  6. Boldly share your message. Build your authority and credibility in your niche through blogging, social media, and networking. Deliver talks and offers centred around your purpose to amplify your impact.

Following this pathway, you can build a thriving purpose-led coaching practice sharing your unique gift with the world. You have clarity to offer; now is the time to embrace the edge and step into your purpose.

If you need help unearthing your key point of difference, unique contribution to coaching, or how to package your key messaging, take a look at the Impact Alchemy.

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