Tag Archive for: coaching business

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How to Know When it’s Time for a Personal Brand

Attention future thought leader! (Yeah, I’m talking to you)

 

Catch yourself daydreaming lately? Maybe you’re sipping on a cheeky glass of wine, lost in thought about your entrepreneurial journey. You’ve built something pretty fab, right? But here’s the kicker – have you realised that YOU are so much more than just your business?

 

I mean you beautiful people who’ve poured your heart and soul into creating a killer brand for your business. You’ve got the snazzy logo, the slick website, the whole shebang. But in the process, something magical happened – you grew. 

 

Maybe you’ve outgrown your business a bit. Or maybe there’s this little voice inside whispering, ‘What if…?’ What if you could teach others your secrets? What if you could be known as the genius entrepreneur behind the business, not just as ‘the owner of XYZ company’?

 

If you’re nodding along, thinking, ‘Damn, Kath’s reading my mind,’ then stick around. We might just be onto something here!

 

It might be time to consider a personal brand!

 

Now, before you roll your eyes and think ‘Ugh, not another thing I need to do,’ hear me out. 

 

Your personal brand isn’t about slapping your face on a billboard or becoming an Instagram influencer (unless that’s your jam, of course). It’s about owning your unique contribution to the world. It’s about stepping out from behind your business logo and saying, ‘Hey world, this is me, and this is what I bring to the table.’

 

Why bother? Well, let me ask you this:

• Ever dreamed of writing a book?

• Fancy yourself on stage, inspiring others?

• Think you could nail it as a consultant or coach?

• Got knowledge that could help others crush it in business?

 

That brilliant brain of yours? It’s packed with wisdom that others would pay good money to access. But they can’t buy what they don’t know exists. That’s where your personal brand comes in.

 

How to Get Started on Your Personal Brand

 

Well, that’s where my Impact Alchemy comes in. It’s like a deep dive into your professional soul, uncovering the gold that makes you, well, you. We’re talking about unearthing your zone of genius, folks.

 

From there, we craft your Impact Codes – your unique framework that turns your expertise into something your ideal clients can’t resist. It’s like bottling your brilliance.

 

The best part? This becomes the cornerstone of your content strategy. No more staring at a blank screen wondering what to post on social media or send in your newsletters. Your Impact Codes do the heavy lifting for you.

 

Building a personal brand isn’t about ego. It’s about impact. It’s about stepping into your power and owning the change you want to see in the world. It’s about creating a legacy that goes beyond your business.

 

So, if you’re feeling that itch to do more, be more, impact more – let’s chat. Your personal brand journey is waiting, and trust me, it’s one hell of a ride.

 

Remember, the world needs your unique contribution. Don’t keep it hidden behind a business logo. It’s time to unleash your genius.

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The No-Nonsense 13-Step Checklist for Rebranding (Without Losing Your Mind or Your Clients)

So, you’re ready to uplevel your brand? It is definitely the most cathartic process you will go through, short of clearing out your childhood bedroom!

Maybe you’ve outgrown your current brand, or you’re pivoting to something new and exciting. Whatever the reason, I’ve developed a fast, effective checklist for you to capture all the elements that will need an update in this big bold refresh of yours!

Grab a coffee (or a wine, I won’t judge), and let’s dive into the nitty-gritty of rebranding:

Pre-Rebrand Phase

Legal Preparation

  1. Register New Business Name
  2. Update business licenses and permits
  3. Inform tax authorities of name change
  4. Update/obtain new trademarks and copyrights
  5. Consider legal consultation

Planning and Strategy

  1. Develop a rebranding announcement strategy
  2. Create an FAQ page about the rebrand
  3. Establish a review process for all changes
  4. Set deadlines and goals for rebrand implementation

Content and Asset Audit

  1. Perform a content audit
  2. Update or create new brand guidelines document
  3. Produce new photo and video assets

Design and Development

Visual Identity

  1. Create new logo and visual elements
  2. Update brand colour palette and typography
  3. Design new marketing materials templates

Digital Identity

  1. Acquire new website URL
  2. Create new email addresses
  3. Design new email signatures

Website Development

  1. Implement new visual branding on website
  2. Update all content to reflect new brand voice
  3. Revise URLs and set up redirects
  4. Update meta tags, titles, and descriptions
  5. Check and optimise page speed
  6. Ensure mobile responsiveness
    Internal Preparations

Internal Systems

  1. Update CRM system
  2. Revise internal documentation and templates
  3. Update internal communication platforms
  4. Train staff on new brand guidelines
  5. Update employee uniforms and name tags
  6. Revise company signage
  7. Update vehicle wraps or decals

Financial Updates

  1. Inform bank of name change
  2. Update bank accounts and cheques
  3. Revise invoices and receipts
  4. Update insurance policies

Tech Tune-Up

  1. Update analytics and tracking tools
  2. Revise automated systems (email responses, chatbots, phone systems)
  3. Update computer logins and file server names

Roll-Out Phase

Digital Launch

  1. Set up email forwarding from old addresses
  2. Set up redirects from old domain
  3. Update online directories with new URL
  4. Create/update accounts on all social media platforms
  5. Update account names, bios, profile pics, and cover images
  6. Update Google Business Profile
  7. Revise profiles on review sites
  8. Update online advertising accounts
  9. Update industry-specific listings

Marketing Material Updates

  1. Update digital marketing materials
  2. Revise traditional marketing materials
  3. Update billboard and newspaper ad templates
  4. Revise product packaging and labels
  5. Update company merchandise

Legal and Contractual Updates

  1. Revise contracts with clients, suppliers, and partners
  2. Update website terms of service and privacy policy

Customer Communication

  1. Prepare and distribute a press release
  2. Inform clients via email, letter, or phone
  3. Inform followers of the change on social media

Digital Marketing Adjustments

  1. Update SEO strategy for new brand terms
  2. Revise paid advertising campaigns
  3. Adjust email marketing templates and strategies
  4. Update social media marketing plans

Post Roll-Out Phase

Quality Control

  1. Conduct thorough checks for old branding across all touchpoints
  2. Monitor website performance and search rankings post-rebrand

Feedback and Optimisation

  1. Gather feedback from customers and employees
  2. Make necessary adjustments based on feedback
  3. Continue to monitor and optimise brand performance

 

Phew! That’s a lot, right? But trust me, covering all these bases will make your rebrand a much smoother operation!

Remember, rebranding isn’t just about slapping a new logo on everything and calling it a day. It’s about aligning your brand with who you truly are and where you’re headed. It’s about creating a brand that feels authentically, undeniably you.

With this checklist in hand, you’re not just rebranding – you’re setting yourself up for some serious success.

If you feel you are looking for a brand that is uniquely and authentically you, let’s chat. After all, the world needs more authenticity.

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6 Steps to Creating a Service-Based Business That’s Authentically You (And Wildly Successful)

So, you’ve decided to dive into the exciting (and occasionally terrifying) world of coaching, consulting, or service-based business. Kudos to you! But let’s be real – without a solid game plan, this journey can feel like trying to navigate a corn maze blindfolded. That’s why I’m here to share my tried-and-true roadmap for building a business that’s not just successful, but authentically, undeniably you.

Step 1: Unearth Your Unique Contribution

Before you even think about logos or websites, we need to dig deep and uncover your zone of genius. What makes you, well, you? This isn’t about what services you offer – it’s about the transformation you bring to your clients’ lives. It’s about finding that special sauce that makes you irreplaceable. Trust me, once you nail this, everything else falls into place.

Step 2: Turn Your Experiences into Intellectual Gold

You’ve lived a life full of experiences, overcome challenges, and gained wisdom. Now it’s time to turn all of that into your intellectual property. This is where we take your unique perspective and package it into something tangible. Think of it as distilling your genius into a form that resonates with your audience and keeps them coming back for more.

Step 3: Craft a Visual Identity That Screams ‘You’

Now that we know who you are and what you bring to the table, it’s time to show the world. Your visual identity is more than just a pretty logo – it’s the visual representation of your brand’s soul. From your colour palette to your font choices, every element should reflect the essence of your unique contribution. Let’s create a brand that’s so you, it practically winks at your ideal clients.

Step 4: Build a Website That Converts (and Looks Damn Good Doing It)

Your website is your digital home, and we want it to be as welcoming and impactful as possible. This isn’t just about slapping up some nice pictures and a contact form. We’re crafting a digital experience that guides your visitors on a journey, showcases your unique value, and turns casual browsers into loyal clients.

Step 5: Become Omnipresent (In a Non-Creepy Way)

A fantastic website is great, but it won’t do much if no one sees it. This is where we turn you into the coach that’s everywhere your ideal clients are looking. We’ll create a social media strategy that amplifies your voice, leverage video content to build trust, and sprinkle in some SEO magic to make sure you’re showing up in all the right places.

Step 6: Nurture Your Tribe

You’ve attracted an audience – awesome! Now let’s turn them into raving fans. This step is all about building relationships and providing consistent value. We’ll set up a system to stay in touch, share your wisdom, and keep your audience engaged. Remember, a nurtured lead today could be your dream client tomorrow.

By following these six steps, you’re not just creating a business – you’re building a brand that’s an authentic extension of you. A brand that stands out, attracts your ideal clients, and makes a real impact in the world.

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The One Thing You Actually Need to Create a Successful Online Course

Building a thriving online course to scale your business sounds like a dream, doesn’t it? Working from a beach somewhere, laptop in hand. But here’s the rub – it’s not as simple as it sounds.

I’ve seen it all in this game – people with massive followings who can’t seem to make a cent, and others with all the fancy strategies but no one to sell to. The key takeaway? You’ve got to build an audience first. Without that, your course is like a tinnie without oars – going nowhere fast.

3 ACTUAL Non-negotiables for Course Success

If you’re nodding along, wondering how to scale without a following, here are some crucial points to consider:

1. Traffic is Everything: You could have the fanciest setup on Kajabi or GoHighLevel, but if no one’s there to click ‘buy’, what’s the point? My advice? Sell the idea before you build the course. Use waiting lists to see if there’s interest. If people sign up, you might be onto something.

2. Protect Your Confidence: There’s nothing worse than pouring your heart into a course that no one buys. Trust me, it’s a hit your confidence doesn’t need. So, build your audience first to avoid this trap.

3. Market Validation: You might think your course idea is brilliant, but the market gets the final say. Make sure you’re creating something people actually want.

Now, how do you build this audience? There are loads of ways, but here’s my current favourite: be everywhere on social media.

The goal is to dominate your potential client’s newsfeed. You want to be the person they see on LinkedIn, Facebook, Instagram – the lot. Keep showing up with valuable content. It not only engages your audience but also boosts your SEO rankings. And don’t forget about YouTube – it’s the second-largest search engine, after all.

And One More Thing!

Blogging is another great way to boost your visibility. Each blog post tells Google you’re actively providing valuable content. Do it right, and you’ll see your search rankings improve.

By being omnipresent across different channels, you’re building your audience one follower at a time. As your presence grows, so does the top of your funnel. And with a solid nurturing process, those followers can become ready-to-buy course participants.

The Rub

So, before you dive into creating that course, make sure you’ve got a marketing strategy that fills your funnel with leads who are likely to convert. Launch your course when you’ve got an audience eager to learn from you.

Starting from scratch? Prioritise building your database and social media following with high-quality, free content. It’s a journey, and while you might not be there yet, embracing these truths will set you on the right path.

Fancy a yarn about your specific situation? I’m always here for a natter. Until then, keep pushing forward. Remember, the foundation of any successful online course is the audience waiting to learn from you.

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How to Build Professional Credibility for Coaches, Consultants or SMEs Through Strategic Personal Branding

Do potential clients have trouble seeing you as a credible coach, consultant or Subject Matter Expert? 

This article explores how to develop a strong personal brand that builds trust and attracts your ideal clients.

Crafting an impressive brand starts with getting clarity on who you are and what is your competitive difference:

  1. Identify your niche. Get ultra clear on the specific problem you solve and audience you serve. Your brand must appeal directly to this niche. Think psychographics not just demographics!
  2. Define your key transformation. Boil down the core result clients get from your coaching into a simple compelling ultimate promise statement. You might have multiple promises, but there is a way to package many ideas into one core message (check out the Impact Alchemy).
  3. Unearth your origin story. Outline your background and life journey to show what shaped your expertise, gifts, strengths and purpose. Storytelling builds rapport and buy in!
  4. Determine your ideal visual identity. Work with a visual branding agency to select colours, fonts, and imagery that reflect your authentic personality but still resonates with your niche clients.
  5. Develop polished brand assets. Your ideal clients are being trained in what to expect visually from every company they shop with – think Zomp, Witchery, Canva, Scratch pet Food, just as afew examples of beautiful brands. If you want to attract your high value clients your visual identity needs to meet them where they’re at with  pro graphics for your logo, website, social media, and marketing materials. Align your look and feel.
  6. Show your personality in your messaging. Infuse your communications with your authentic human voice, inspiring passion, and humour that makes you relatable. Avoid corporate jargon.Nust be yourself – but nice like!
  7. Spotlight client success stories. Gather testimonials from ideal clients who’ve achieved incredible transformations through your consulting. Build trust by showing people who have the same problems and the path they walked to the solution.

With clarity on your niche, offer, story, and visual identity, you can develop a strong personal brand as a coach, consultant or SME. A polished, targeted brand attracts your perfect clients, allowing you to confidently embody and amplify your impact. Nothing like seeing yourself looking killer on your own website, to make you say “dammmn I do know what i’m talking about don’t I!?”

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