Tag Archive for: business

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How a Recruitment Company Broke the Mould

Meet Ironside Resources – not your ordinary recruitment company. They’re on a mission to help defence force veterans find meaningful civilian careers, and their story of transformation is anything but ordinary.

The Challenge

When Rowena, Ironside’s co-founder, first reached out, she was facing a common dilemma. Despite doing extraordinary work, her company’s brand wasn’t capturing the true essence of their mission. In a sea of recruitment agencies, Ironside’s unique value was getting lost.

Finding the True Gold

Through our Impact Alchemy process, we discovered something powerful. Rowena wasn’t just placing veterans in jobs – she was creating a bridge between military and civilian life. Having supported her partner Glenn through his military career, she understood that veterans need more than employment – they need a sense of belonging and identity.

Magic in the Details

The real transformation happened when we turned this understanding into action. We built smart systems that could scale their personalised approach without losing their heart. As Rowena shares:

‘The way you’ve set up the automations in Clixio CRM is nothing short of amazing! For those just looking and pondering their next steps, the nurturing happens automatically. But the real magic? Our placed candidates get emails that look and sound exactly like us – even though they’re automated. The authentic brand voice you created gives them ‘the feels’, reinforcing the connection they already have with us. When we pick up the phone, it’s like chatting with an old friend. I love how we’re able to scale that personal touch while keeping it genuine!’

Breaking Free from the Box

This is what makes this story special – we didn’t just create another corporate brand. We helped Rowena and her team own what makes them different. No more generic recruitment speak. No more blending in. We:

  • Crafted a strategy that amplified their mission
  • Built a website that truly reflected their purpose
  • Developed a content funnel that resonated with their audience
  • Created nurturing workflows that maintained genuine connections

Getting Noticed

Today, Ironside stands out in their market. They’re not just another recruitment company – they’re trusted guides helping veterans write their next chapter. This is what happens when you stop trying to fit the standard recruitment mould and start embracing your unique approach.

The Impact

The transformation went beyond brand colours and websites. It gave Ironside the confidence to show up authentically and make the impact they were truly meant to make – all while scaling their personal touch.

Are you running a service business that’s ready to break free from the cookie-cutter approach? Let’s chat about uncovering your unique contribution and creating a brand that truly reflects your mission.

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How to Take Your Coaching Business to the World – 3 essential foundations

If you’re anything like me, you’ve probably had your fair share of banging your head against the wall trying to figure out how to get your coaching or consulting business out there to the right people. Over 10 years in business as a coach branding specialist and consultant marketing strategist, it took me probably longer than it should for the penny to drop on these game-changers – that once I nailed – everything took off.

 

The Heart of Your Coaching or Consulting Business: Your Unique Contribution

Let’s start with the core of your business – your unique contribution. This is the special sauce that only you can bring to the table. It’s not just about your fancy qualifications or the latest coaching tools you’ve mastered. No, it’s about the transformation you create and the unique way you impact your clients’ lives. It’s your experiences, your skills, and your passions all rolled into one brilliant package. This is where expert positioning really comes into play.

 

Four Pillars of a Solid Business Strategy

To really harness your unique contribution, you need a solid foundation. I’m talking about four key pillars: Attract, Convert, Deliver, and Refer. Each of these is crucial in guiding your clients from the moment they come across your services to the point where they’re shouting your praises from the rooftops.

 

Attract: Building Authority and Getting People to Take Notice

Creating a strong attraction strategy is about establishing yourself as a go-to expert in your niche. It’s about understanding how to craft messages that make your ideal clients sit up and take notice. Your message needs to resonate with them, making them curious to learn more about how you can help them transform their outcomes. This is where content strategy for experts becomes crucial.

 

Convert: Having the Right Chats and Smooth Systems

Conversion is where those initial interactions turn into meaningful engagements. It’s about having the right conversations, presenting a clear and compelling value-driven and authentic offer, and having systems in place that make the journey smooth for your clients. Think a well-designed website or a hassle-free way to book a discovery call. This is where your digital presence for consultants really shines.

 

Deliver: Stand Out and Show Clear Results

When you’re delivering your coaching program, it’s crucial to ensure your approach is easy to digest and distinctive. But be careful – you don’t want to be so ‘out there’ that it feels like a leap of faith for your clients. Your delivery should promise a clear transformation – a before and after that gets them excited.

 

Refer: Create Raving Fans

Finally, a thriving coaching or consulting business isn’t just about the first sale. It’s about creating a cycle of referrals and adding more value to keep solving problems for your clients and they come back for more. This means delivering such brilliant value that your clients can’t help but tell others about you and are chomping to sign up for your next thing!

 

The Marketing and Sales Puzzle

Understanding the world of marketing and sales is like putting together a complex jigsaw. It’s about aligning your unique contribution, and your magic with the right platforms, crafting messages that speak directly to your ideal clients, and using tools that make the whole process smoother. Whether it’s social media, email marketing, or your website, each piece should work together to support your business goals.

 

When to Start Building These Foundations

If you’re wondering when the right time is to start laying these foundations, the answer is simple: now. Whether you’ve been coaching/consulting for years or you’re just starting out, the sooner you begin to align your strategies with your unique magic, the better positioned you’ll be to attract, convert, deliver, and get those all-important referrals.

 

Wrapping Up: Your Next Steps

As you mull over these insights, think about where you currently stand.

 

Are you clear on your unique magic?

Do you have a strategy in place for each of the four pillars?

Have you got clear and consistent messaging?

 

If not, now might be the perfect time to take action. Start by defining your unique contribution, then have a good look at your current strategies to see where you can fine-tune and improve.

Remember, building a successful coaching/consulting business can take a lot of fine-tuning over time. By focusing on these foundational elements, you’ll set yourself up for an impact-making business – what we all want right? This is where the concept of impact alchemy for coaches really comes into its own.

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