Tag Archive for: brand messaging

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How a Recruitment Company Broke the Mould

Meet Ironside Resources – not your ordinary recruitment company. They’re on a mission to help defence force veterans find meaningful civilian careers, and their story of transformation is anything but ordinary.

The Challenge

When Rowena, Ironside’s co-founder, first reached out, she was facing a common dilemma. Despite doing extraordinary work, her company’s brand wasn’t capturing the true essence of their mission. In a sea of recruitment agencies, Ironside’s unique value was getting lost.

Finding the True Gold

Through our Impact Alchemy process, we discovered something powerful. Rowena wasn’t just placing veterans in jobs – she was creating a bridge between military and civilian life. Having supported her partner Glenn through his military career, she understood that veterans need more than employment – they need a sense of belonging and identity.

Magic in the Details

The real transformation happened when we turned this understanding into action. We built smart systems that could scale their personalised approach without losing their heart. As Rowena shares:

‘The way you’ve set up the automations in Clixio CRM is nothing short of amazing! For those just looking and pondering their next steps, the nurturing happens automatically. But the real magic? Our placed candidates get emails that look and sound exactly like us – even though they’re automated. The authentic brand voice you created gives them ‘the feels’, reinforcing the connection they already have with us. When we pick up the phone, it’s like chatting with an old friend. I love how we’re able to scale that personal touch while keeping it genuine!’

Breaking Free from the Box

This is what makes this story special – we didn’t just create another corporate brand. We helped Rowena and her team own what makes them different. No more generic recruitment speak. No more blending in. We:

  • Crafted a strategy that amplified their mission
  • Built a website that truly reflected their purpose
  • Developed a content funnel that resonated with their audience
  • Created nurturing workflows that maintained genuine connections

Getting Noticed

Today, Ironside stands out in their market. They’re not just another recruitment company – they’re trusted guides helping veterans write their next chapter. This is what happens when you stop trying to fit the standard recruitment mould and start embracing your unique approach.

The Impact

The transformation went beyond brand colours and websites. It gave Ironside the confidence to show up authentically and make the impact they were truly meant to make – all while scaling their personal touch.

Are you running a service business that’s ready to break free from the cookie-cutter approach? Let’s chat about uncovering your unique contribution and creating a brand that truly reflects your mission.

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How to Know When it’s Time for a Personal Brand

Attention future thought leader! (Yeah, I’m talking to you)

 

Catch yourself daydreaming lately? Maybe you’re sipping on a cheeky glass of wine, lost in thought about your entrepreneurial journey. You’ve built something pretty fab, right? But here’s the kicker – have you realised that YOU are so much more than just your business?

 

I mean you beautiful people who’ve poured your heart and soul into creating a killer brand for your business. You’ve got the snazzy logo, the slick website, the whole shebang. But in the process, something magical happened – you grew. 

 

Maybe you’ve outgrown your business a bit. Or maybe there’s this little voice inside whispering, ‘What if…?’ What if you could teach others your secrets? What if you could be known as the genius entrepreneur behind the business, not just as ‘the owner of XYZ company’?

 

If you’re nodding along, thinking, ‘Damn, Kath’s reading my mind,’ then stick around. We might just be onto something here!

 

It might be time to consider a personal brand!

 

Now, before you roll your eyes and think ‘Ugh, not another thing I need to do,’ hear me out. 

 

Your personal brand isn’t about slapping your face on a billboard or becoming an Instagram influencer (unless that’s your jam, of course). It’s about owning your unique contribution to the world. It’s about stepping out from behind your business logo and saying, ‘Hey world, this is me, and this is what I bring to the table.’

 

Why bother? Well, let me ask you this:

• Ever dreamed of writing a book?

• Fancy yourself on stage, inspiring others?

• Think you could nail it as a consultant or coach?

• Got knowledge that could help others crush it in business?

 

That brilliant brain of yours? It’s packed with wisdom that others would pay good money to access. But they can’t buy what they don’t know exists. That’s where your personal brand comes in.

 

How to Get Started on Your Personal Brand

 

Well, that’s where my Impact Alchemy comes in. It’s like a deep dive into your professional soul, uncovering the gold that makes you, well, you. We’re talking about unearthing your zone of genius, folks.

 

From there, we craft your Impact Codes – your unique framework that turns your expertise into something your ideal clients can’t resist. It’s like bottling your brilliance.

 

The best part? This becomes the cornerstone of your content strategy. No more staring at a blank screen wondering what to post on social media or send in your newsletters. Your Impact Codes do the heavy lifting for you.

 

Building a personal brand isn’t about ego. It’s about impact. It’s about stepping into your power and owning the change you want to see in the world. It’s about creating a legacy that goes beyond your business.

 

So, if you’re feeling that itch to do more, be more, impact more – let’s chat. Your personal brand journey is waiting, and trust me, it’s one hell of a ride.

 

Remember, the world needs your unique contribution. Don’t keep it hidden behind a business logo. It’s time to unleash your genius.

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6 Steps to Creating a Service-Based Business That’s Authentically You (And Wildly Successful)

So, you’ve decided to dive into the exciting (and occasionally terrifying) world of coaching, consulting, or service-based business. Kudos to you! But let’s be real – without a solid game plan, this journey can feel like trying to navigate a corn maze blindfolded. That’s why I’m here to share my tried-and-true roadmap for building a business that’s not just successful, but authentically, undeniably you.

Step 1: Unearth Your Unique Contribution

Before you even think about logos or websites, we need to dig deep and uncover your zone of genius. What makes you, well, you? This isn’t about what services you offer – it’s about the transformation you bring to your clients’ lives. It’s about finding that special sauce that makes you irreplaceable. Trust me, once you nail this, everything else falls into place.

Step 2: Turn Your Experiences into Intellectual Gold

You’ve lived a life full of experiences, overcome challenges, and gained wisdom. Now it’s time to turn all of that into your intellectual property. This is where we take your unique perspective and package it into something tangible. Think of it as distilling your genius into a form that resonates with your audience and keeps them coming back for more.

Step 3: Craft a Visual Identity That Screams ‘You’

Now that we know who you are and what you bring to the table, it’s time to show the world. Your visual identity is more than just a pretty logo – it’s the visual representation of your brand’s soul. From your colour palette to your font choices, every element should reflect the essence of your unique contribution. Let’s create a brand that’s so you, it practically winks at your ideal clients.

Step 4: Build a Website That Converts (and Looks Damn Good Doing It)

Your website is your digital home, and we want it to be as welcoming and impactful as possible. This isn’t just about slapping up some nice pictures and a contact form. We’re crafting a digital experience that guides your visitors on a journey, showcases your unique value, and turns casual browsers into loyal clients.

Step 5: Become Omnipresent (In a Non-Creepy Way)

A fantastic website is great, but it won’t do much if no one sees it. This is where we turn you into the coach that’s everywhere your ideal clients are looking. We’ll create a social media strategy that amplifies your voice, leverage video content to build trust, and sprinkle in some SEO magic to make sure you’re showing up in all the right places.

Step 6: Nurture Your Tribe

You’ve attracted an audience – awesome! Now let’s turn them into raving fans. This step is all about building relationships and providing consistent value. We’ll set up a system to stay in touch, share your wisdom, and keep your audience engaged. Remember, a nurtured lead today could be your dream client tomorrow.

By following these six steps, you’re not just creating a business – you’re building a brand that’s an authentic extension of you. A brand that stands out, attracts your ideal clients, and makes a real impact in the world.

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How a Unique Pilates Vision Elevated Kim Out of Competition & Into Magic!

Right, let’s chat about Kim McKinnon and her Pilates studio, Think Pilates. It’s a brilliant example of how a personal brand strategist can help transform a business.

 

Nestled in Albury-Wodonga, Think Pilates isn’t your run-of-the-mill fitness centre. It’s a boutique studio offering a unique blend of mat classes, equipment sessions, and studio mat thank-you classes. But the real story here is how Kim turned this wellness haven into a thriving business that truly reflects her unique contribution.

 

It all started with a strategy day that was anything but conventional. Armed with sticky notes and a window, we set out to uncover the essence of Think Pilates. Through a series of thought-provoking questions, we began to weave together a teaching framework that would become the backbone of Kim’s marketing strategy.

 

This session was transformative, to say the least. We delved deep into what makes Think Pilates special, exploring both the tangible benefits and the soulful experience it provides. It was about expert positioning and crafting a personal brand for coaches that truly resonates.

 

Kim’s realisation that her business needed to reflect her unique magic was a turning point. In a market full of competitors, the goal wasn’t to compete but to carve out a niche where Think Pilates could shine authentically. This is where the concept of impact alchemy for coaches really came into play.

 

The strategy day helped Kim see her business not as a separate entity, but as an extension of herself. It was about aligning her passion with her business goals, creating a powerful consultant marketing strategy.

 

One of the most significant outcomes was the creation of an educational framework for Pilates, setting Think Pilates apart. It wasn’t about being better than others, but about recognising and leveraging her unique value. This is the essence of thought leadership for consultants.

 

This shift in perspective was monumental. Kim’s clients began to understand the value she offered, and word-of-mouth became a powerful tool. Her clarity of messaging meant that her clients could now advocate for her services with confidence.

 

Kim and I then kicked off on a digital transformation, crafting an entire educational Pilates process complete with visual aids and a revamped website. This is where the importance of digital presence for consultants really shone through.

 

Looking ahead, Kim is set to authentically occupy her space in the wellness industry, shining a light on her unique approach to Pilates. It’s a testament to the power of authentic marketing for experts.

 

Kim’s journey is a brilliant example of how personal brand strategy, combined with expert positioning and authentic marketing, can transform a business. It’s about finding your unique voice, crafting a compelling narrative, and creating a brand that truly resonates with your ideal clients.

 

If you feel like your professional service business could do with a reposition, and branding upgrade book in for a call and I will give you a bespoke strategy over the phone. If it feels like a fit we can do it together…otherwise it’s all yours to do with as you wish!

 

Kath x

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Dare to Be Different: Personal Brand Training That Breaks All the Rules!

Right, let’s talk personal branding for coaches, consultants, and experts, shall we? But not in that stuffy, textbook way you’ve likely heard a thousand times before. No, I’m here to share some honest truths about coach branding and consultant branding that might ruffle a few feathers – perhaps even yours. And you know what? That’s brilliant. Because if you find yourself disagreeing with me in the training video above, then we’ve already found common ground: you’re wonderfully unique, and that’s exactly as it should be.

 

So, what brought you here? Are you feeling content with the impact you’re making? or is there a niggling feeling that there’s more out there for you to inspire, uplift, educate or create in the world?

 

Let me tell you, my journey to becoming a personal brand strategist has been far from straightforward. I’ve been that irritable mum and wife, wondering if this was all life had to offer. Communication was a right mess, and I never quite fit into the traditional employment mould. I knew I had more impact to make if only I knew how to unpack my thought leadership and articulate my uniqueness effectively, so I could inspire coaches, consultants and subject matter experts to do the same.

 

A little bit of background on me – and truth be told, I’m not one for talking about myself – I’ve always preferred being behind the scenes. But I’ve learned that sharing our stories can be powerful…

 

Over the past decade, I’ve been busy creating personal brands for coaches, content strategies for experts, and ad campaigns. I’ve coached people across the globe, spoken on stages, and even popped up in the media. I was busy calling myself a digital marketer but I KNEW I wasn’t just that!

 

Does that resonate with you? Do you feel like you have more to offer?

 

So in lockdown, I got busy with a bit of self-reflection…and developed the Impact Alchemy for coaches, consultants, thought leaders, and subject matter experts.

 

The Impact Alchemy got to the heart of what made the individual unique – and let me tell you (as a Personal Brand Strategist) it’s not about your fancy clothes or best-selling book so much as it is about how you make people feel. It’s the impression you leave, whether you’re trying to or not. Your personal brand is a conscious curation of someone’s experience of you.

 

So how do you want to leave them feeling? Think about it – we’re all just energy, aren’t we? Constantly responding to the energies around us. Often, others can see us more clearly than we see ourselves. Your digital presence, your thought leadership, your first impressions are already out there, even if you’re not paying attention to it.

 

But if you’re ready to give some conscious awareness to what makes you uniquely brilliant and embrace your true self – you can let that guide your business clarity as a consultant, coach or subject matter expert.

 

Remember, your personal brand is a reflection of your most authentic self. When you’re in sync with it, you become more effective, more impactful, and more influential. You become the leader others look up to, not because you’re trying to be someone else, but because you’re unapologetically you.

 

 

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How To Elevate Your Consultancy Profile by Crafting a Powerful Position Statement

Are you feeling the tug of ambition, dreaming of transitioning from the security of full-time work to the exhilarating realm of consultancy in your SME field? 

Or perhaps you’re yearning to raise your profile, standing out as an authority in your industry? 

As the humdrum of full-time work whispers a yearning for something more, the prospect of consultancy shimmers on the horizon. 

That’s great. 

So how do you get yourself out there? 

How do you start fine-tuning what you do? 

What is a Position Statement?

Picture this – you’re at a networking event, and someone asks you what you do. Do you have an answer that goes beyond the surface? Crafting a positioning statement is not just about creating a tagline; it’s about expressing YOU. Your brand’s heartbeat.

A powerful position statement captures who you are, what you offer, and why it’s irresistible. It’s not just a marketing spiel; it’s the essence of your brand woven into a few impactful sentences.

Where to start?

Before we dive into crafting your perfect position statement, let’s tap into your unique story – the experiences, passions, and perspectives that define you. This isn’t just about consultancy; it’s about illuminating the essence of who you are. If you’ve worked with me before, you’d have heard of my Origin Story Technique or my Impact Alchemy. It’s where personal brand meets strategy. Together we’ll draw out your unique story,  a narrative that resonates with authenticity, setting the stage for your consultancy brand.

Who do I start with? 

To capture your perfect audience you need to speak to them directly. Picture your ideal client. What challenges do they face? How can your consultancy alleviate their pain points? Your position statement should be tailored to resonate with their exact needs.

How do I solve their problem?

To shine the light on why you’re the solution to their problems, you need to understand exactly how you solve them. Begin by narrowing down your expertise. What makes you stand out in your SME field? What’s your competitive advantage? What makes you, you? And how does that answer their pain point? Identify what makes you unique and see your true value. Be seen and understood for who you truly are.

When do I own it? 

When you understand your value. Your unique value is in the way you  articulate your legacy, bigger mission, or purpose. When you embody what it feels like to be a leader on your own terms – in your own skin; in your own words; and derived from your own greatness. If you need help with this, I created Sprint Offerings – a blend of done-with-you and done-for-you services to kick start you embodying your true self. 

How to refine it?

After you’ve delved deep and unearth and articulate your unique contribution, rework it until it’s short, impactful, and to the point. Aim for one to three sentences or phrases; clarity resonates better than complexity.

Here’s some short, snappy examples that stick: 

  • We solve business problems by looking at your humans first (HR company)
  • I empower companies to integrate sustainable holistic healthcare frameworks by commercialising the outcomes. (Medical SME Consultant for Cruise Companies)
  • I give women the tools to liberate themselves into money freedom, and build a financial legacy. (Financial Liberation Coach).

Conclusion:

 A powerful position statement isn’t truly powerful until you’ve truly stepped into it. Go out and live it. Show up more. Do more. Be more impactful. 

If you need help, let’s work together using my unique Impact Alchemy process. With proven results my process uncovers your unique contribution as a an expansive living leader. Step out of the vicious cycle of self-doubt and personal development, and step into your uniqueness.

Are you ready to build a work-life around your life’s work? Let’s go.

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