Case Study: From Midwife to Women’s Coach & The Business Strategy that got her there

From Midwife to Coach: From Work Life- to Life’s Work

 

I recently had the pleasure of working with Mary, a dedicated NHS midwife who took a courageous step towards aligning her work life with her life’s work. Her story brilliantly illustrates the power of owning your uniqueness and amplifying your impact.

 

Mary approached me with a vision to help her fellow NHS women manage their time and energy effectively, preventing the burnout she’d witnessed (and experienced) firsthand. She’d already earned her coaching certification, but needed guidance to bring her new business to life online.

 

We kicked off with the ‘Impact Alchemy’ process, delving deep into Mary’s unique contribution to the coaching world. This intensive work resulted in an eight-page profile that became the cornerstone of her brand identity and a wellspring of newfound confidence.

 

Building on this, we crafted Mary’s ‘Impact Code’ – a three-phase coaching methodology: ‘Restore’, ‘Reconnect’, and ‘Respect for Yourself’. This framework not only shaped her coaching programs but also informed her website structure and marketing strategy.

 

The clarity gained from this process was transformative. It provided Mary with a robust sales structure for client consultations and laid the foundation for her thought leadership. This clarity naturally extended to her social media strategy, ensuring her content resonated with her ideal audience.

 

We then created SEO-optimised blog posts to boost her website’s visibility upon launch. The final piece was a beautifully designed WordPress website, complete with a lead magnet to grow her email list, and a tailored CRM system with automated email sequences.

 

The result was more than just a website – it was a ‘business in a box’ that allowed Mary to launch her coaching business with confidence. Her online presence now reflects her mission: guiding NHS women towards a balanced life, free from burnout.

 

Mary’s transformation is a powerful example of what’s possible when you align your passion with your authentic self. It’s about finding the courage to step into those leadership opportunities and make big, impactful moves in life.

 

By owning her uniqueness and harnessing her individuality and personal power, Mary is now poised to influence positive change in her field and create a legacy that truly matters.