Dare to Be Different: Personal Brand Training That Breaks All the Rules!

Right, let’s talk personal branding for coaches, consultants, and experts, shall we? But not in that stuffy, textbook way you’ve likely heard a thousand times before. No, I’m here to share some honest truths about coach branding and consultant branding that might ruffle a few feathers – perhaps even yours. And you know what? That’s brilliant. Because if you find yourself disagreeing with me in the training video above, then we’ve already found common ground: you’re wonderfully unique, and that’s exactly as it should be.

 

So, what brought you here? Are you feeling content with the impact you’re making? or is there a niggling feeling that there’s more out there for you to inspire, uplift, educate or create in the world?

 

Let me tell you, my journey to becoming a personal brand strategist has been far from straightforward. I’ve been that irritable mum and wife, wondering if this was all life had to offer. Communication was a right mess, and I never quite fit into the traditional employment mould. I knew I had more impact to make if only I knew how to unpack my thought leadership and articulate my uniqueness effectively, so I could inspire coaches, consultants and subject matter experts to do the same.

 

A little bit of background on me – and truth be told, I’m not one for talking about myself – I’ve always preferred being behind the scenes. But I’ve learned that sharing our stories can be powerful…

 

Over the past decade, I’ve been busy creating personal brands for coaches, content strategies for experts, and ad campaigns. I’ve coached people across the globe, spoken on stages, and even popped up in the media. I was busy calling myself a digital marketer but I KNEW I wasn’t just that!

 

Does that resonate with you? Do you feel like you have more to offer?

 

So in lockdown, I got busy with a bit of self-reflection…and developed the Impact Alchemy for coaches, consultants, thought leaders, and subject matter experts.

 

The Impact Alchemy got to the heart of what made the individual unique – and let me tell you (as a Personal Brand Strategist) it’s not about your fancy clothes or best-selling book so much as it is about how you make people feel. It’s the impression you leave, whether you’re trying to or not. Your personal brand is a conscious curation of someone’s experience of you.

 

So how do you want to leave them feeling? Think about it – we’re all just energy, aren’t we? Constantly responding to the energies around us. Often, others can see us more clearly than we see ourselves. Your digital presence, your thought leadership, your first impressions are already out there, even if you’re not paying attention to it.

 

But if you’re ready to give some conscious awareness to what makes you uniquely brilliant and embrace your true self – you can let that guide your business clarity as a consultant, coach or subject matter expert.

 

Remember, your personal brand is a reflection of your most authentic self. When you’re in sync with it, you become more effective, more impactful, and more influential. You become the leader others look up to, not because you’re trying to be someone else, but because you’re unapologetically you.