Grow Your Audience with an Evergreen Social Media Content System
Struggling to consistently share engaging content on social media? So many of my clients are spending upward of 15hrs a week tending to their socials garden!
LinkedIn or Instagram is slowly sucking their time and inspiring energy, and all they’re hearing is crickets!
But you don’t have to do content creation EVERY day. I mean if you love it – go for it, but I think most of my clients prefer to be making the ACTUAL impact they’re here to make!
Let’s check out how an evergreen content creation system can effortlessly grow and nurture your audience. (The bonus of building a creative evergreen system is that your campaigns become SOOO much more effective!)
The key is having content mapped to every stage of your audience’s journey:
- Attract their attention with value. Develop blogs, guides, or videos that provide solutions to questions your audience has. Sounds obvious – but I can hear you saying ‘where do I start?’ (head to my Signature Framework sprint to find out about unpacking your thought leadership!)
- Build relationships and trust. Share personality-driven content like behind-the-scenes and customer success stories. (I have a great case study builder – book a call and we can chat about it)
- Generate engagement with polls, questions, and conversations. Respond consistently.
- Promote your offers. Highlight program details, enrolment deadlines, and special promotions.
- Guide new followers. Welcome and onboard them by sharing your best introductory content.
- Develop many variations of each content type mapped to audience needs.
- Store and schedule these evergreen content variations to autopost consistently. But not just on your socials – think CRM too! (If you need a new all-in-one CRM solution for coaches and consultants check out Amplify)
Having a bank of optimised evergreen content allows you to confidently build engaged audiences 24/7 without starting at a blank page each day. Automate posting so you can focus on high-impact activities like connecting one-on-one. Consistent value drives growth.
The business & career landscape has shifted and there’s fertile ground for change, so it’s time to action those bold moves you’ve been thinking about! You know what you’re made from… let’s get it out there!
In the Impact Alchemy, Kath – an intuitive Personal Brand Strategist – will unearth your unique contribution and alchemise it into the gold you’ll be remembered for. Let’s align your personal brand to the legacy you want to leave, and build a work-life around your life's work!
