Magnetically Attract More Coaching Clients with an Automated Client Generation System
It gets tiring – the ol’ roundabout of attract, convert, deliver, repeat. Skip a beat in a new consulting or coaching business and you soon get whacked with the reality of inconsistent income!
If you’re ready to put your lead generation, nurturing and connection out reach on autopilot you need a client attraction and generating system.
The key is combining proven sales funnels, content marketing and marketing automation technology.
Follow these steps:
- Identify your ideal client avatar. Get ultra-clear on demographics, emotions, and needs of your perfect client. Your funnel targets this avatar.
- Map their buyer’s journey. Outline the typical path your niche clients follow from awareness to purchase. Design communications matched to each stage.
- Develop effective lead magnets. Create free trainings, guides, or assessments tailored to where your avatar is in their journey as “entry points”. (This involved knowing the stage of awareness they’re at in their buying journey too).
- Build out your sales funnel. Guide prospects through a series of tailored emails and offers that lead to calls, demos, and enrollment. But don’t smash them over the head with sales stick, think generous useful content, origins stories, tips n tricks – give without expectation of sales in return!
- Set up marketing automation. Use workflows triggered by prospect behaviours to deliver personalised messaging automatically.
- Promote via targeted ads. Speak on other people’s platforms, connect in online groups, using niche keywords focused on your avatar. Drive traffic into your funnel.
- Nurture leads consistently. Stay top of mind with announcements, value-added content, and special offers through automation.
By guiding prospects through an automated, tailored journey, you can convert consistent, predictable leads on autopilot. The right client attraction and generation system allows you to confidently accelerate your impact while delivering incredible coaching/ consulting value.
The business & career landscape has shifted and there’s fertile ground for change, so it’s time to action those bold moves you’ve been thinking about! You know what you’re made from… let’s get it out there!
In the Impact Alchemy, Kath – an intuitive Personal Brand Strategist – will unearth your unique contribution and alchemise it into the gold you’ll be remembered for. Let’s align your personal brand to the legacy you want to leave, and build a work-life around your life's work!
