Boost Website Conversions with a Strategic Website Design for Consultants & Coaches
Want more coaching clients to convert after visiting your website? Got a high bounce rate. Google (and other search engines) LOVE your website when people want to stick around on it! So creating a site that is SEO friendly, loaded with great content is absolutely KEY in getting found in search engines!
Learn how to create a high-converting website tailored specifically to attract and engage your ideal clients.
Optimizing your website starts with understanding your niche clients’ journey:
- Identify your client avatar. Determine your ideal client’s demographics, worldview, goals and challenges. Your content targets their needs.
- Map their journey. Outline the typical path and questions your niche client has when researching coaches. Design page content accordingly.
- Lead with your transformation. Prominently feature the tangible outcome clients get from your consulting or coaching. Include proof through testimonials.
- Communicate your niche clearly. Use targeted language focussed on your specialty and the specific problems you solve for your niche.
- Guide visitors to convert. Use calls-to-action, lead flows, and forms to capture contacts and guide prospects to sales conversations.
- Feature your personality. Share your origin story, values, and pictures of yourself. Humanise your website to build familiarity and trust.
- Optimise technical elements. Speed up load times, enhance SEO rankings, and create a mobile-friendly experience.
With strategic conversion-focused design tailored to your niche, your website can become an impactful experience for your visitors, not to mention a client nurturing machine!
The key is to clarify your difference, and guide visitors on a journey through your content. Accelerate your impact by capturing more leads with a beautiful website.
The business & career landscape has shifted and there’s fertile ground for change, so it’s time to action those bold moves you’ve been thinking about! You know what you’re made from… let’s get it out there!
In the Impact Alchemy, Kath – an intuitive Personal Brand Strategist – will unearth your unique contribution and alchemise it into the gold you’ll be remembered for. Let’s align your personal brand to the legacy you want to leave, and build a work-life around your life's work!
