Tag Archive for: influence

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How to Know When it’s Time for a Personal Brand

Attention future thought leader! (Yeah, I’m talking to you)

 

Catch yourself daydreaming lately? Maybe you’re sipping on a cheeky glass of wine, lost in thought about your entrepreneurial journey. You’ve built something pretty fab, right? But here’s the kicker – have you realised that YOU are so much more than just your business?

 

I mean you beautiful people who’ve poured your heart and soul into creating a killer brand for your business. You’ve got the snazzy logo, the slick website, the whole shebang. But in the process, something magical happened – you grew. 

 

Maybe you’ve outgrown your business a bit. Or maybe there’s this little voice inside whispering, ‘What if…?’ What if you could teach others your secrets? What if you could be known as the genius entrepreneur behind the business, not just as ‘the owner of XYZ company’?

 

If you’re nodding along, thinking, ‘Damn, Kath’s reading my mind,’ then stick around. We might just be onto something here!

 

It might be time to consider a personal brand!

 

Now, before you roll your eyes and think ‘Ugh, not another thing I need to do,’ hear me out. 

 

Your personal brand isn’t about slapping your face on a billboard or becoming an Instagram influencer (unless that’s your jam, of course). It’s about owning your unique contribution to the world. It’s about stepping out from behind your business logo and saying, ‘Hey world, this is me, and this is what I bring to the table.’

 

Why bother? Well, let me ask you this:

• Ever dreamed of writing a book?

• Fancy yourself on stage, inspiring others?

• Think you could nail it as a consultant or coach?

• Got knowledge that could help others crush it in business?

 

That brilliant brain of yours? It’s packed with wisdom that others would pay good money to access. But they can’t buy what they don’t know exists. That’s where your personal brand comes in.

 

How to Get Started on Your Personal Brand

 

Well, that’s where my Impact Alchemy comes in. It’s like a deep dive into your professional soul, uncovering the gold that makes you, well, you. We’re talking about unearthing your zone of genius, folks.

 

From there, we craft your Impact Codes – your unique framework that turns your expertise into something your ideal clients can’t resist. It’s like bottling your brilliance.

 

The best part? This becomes the cornerstone of your content strategy. No more staring at a blank screen wondering what to post on social media or send in your newsletters. Your Impact Codes do the heavy lifting for you.

 

Building a personal brand isn’t about ego. It’s about impact. It’s about stepping into your power and owning the change you want to see in the world. It’s about creating a legacy that goes beyond your business.

 

So, if you’re feeling that itch to do more, be more, impact more – let’s chat. Your personal brand journey is waiting, and trust me, it’s one hell of a ride.

 

Remember, the world needs your unique contribution. Don’t keep it hidden behind a business logo. It’s time to unleash your genius.

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State of Influence Roadmap: Aligning Your Work Life with Your Life’s Work

Are you a Coach, Consultant, Service Professional or Subject Matter Expert?

The key to building a life’s work – not just a work life is in your personal brand.

 

 

Are you ready to find that sweet spot where your 9-to-5 isn’t just about paying the bills, but actually aligns with your life’s work – the stuff that makes your heart sing? As a personal branding specialist, I know this matters more (particularly to women) than you might think, and how it can be the foundation for a fulfilling work life.

 

 

The Power of Influence: Expert Positioning for Consultants, Coaches, & SMEs

When you align your day job with your life’s calling, it’s like turning on a light in a dark room. That glow doesn’t just brighten your corner; it sends ripples of change across the globe.

 

  • Imagine coming home after a day of work that’s seriously impacting people for the better
  • That positivity spreads to your family, your community, and even future generations
  • Hot tip: This level of fulfilment can be found in thousands of jobs, not just saving lives or charity work!

 

 

Because We’re All Connected

You’re influencing your opportunities & outcomes with every interaction. We’re all connected, like it or not. It’s a bit like the characters in that film ‘Avatar’ (minus the blue people), or those moments when you’re out in nature and suddenly feel at one with the universe.

 

  • We’re made of the same stuff as the stars and the ocean
  • We get to choose how we show up in the world
  • Our choices shape everything around us including our outcomes

 

 

Your Unique Brilliance: The Core of Your Thought Leadership

Now, let’s talk about YOUR light – your unique brilliance. Every interaction leaves a mark. One positive encounter can start a chain reaction of goodwill…It’s kind of like turning up the dimmer switch on the world’s mood lighting

 

you know you’ve got something of impact to do, a difference to make. But life has a way of squishing us into boxes, and dampening our light, doesn’t it? Well, I say it’s time to call bullshit on that and take back our power. We’ve all been through a massive, collective shake-up over the last few years, and it’s a once-in-a-lifetime chance to reassess and try something new. The universe is practically begging for change, and it’s nudging you to step up. So, how do we do this?

 

Finding Your People

It starts with finding your people – people who get it, who are on the same wavelength about making a change. It’s about quiet influence. Making ripples of impact behind the scenes. Leading from a place of authenticity and creating a deep connection with who you really are.

 

Then You’re On Your Journey to Influence

Influence doesn’t come easy, mind you. It starts from within.

 

  • Get out of your head and into your heart
  • Understand your ‘why’ before worrying about the ‘how’ and the ‘who’
  • Move through states: possibility, realisation, and alchemy
  • Until you reach the state of influence where you own what makes you brilliantly different

 

Making Your Mark

In this state of influence, you’re articulating your ideas and building a community who share your vision.

  • You’re not just flogging products or services
  • You’re selling your authentic self, your vision, your values
  • This is where your ripples of change turn into waves of impacts

 

Your Personal Brand is the conscious curation of the way people perceive you. Their perception can make or break your consultancy or coaching practice. Whether you’re a coach, an entrepreneur, or a leader in any field, aligning your work with your life’s work is the key to real success and fulfillment.

 

Ready to get in the state of influence? Let’s create a world where our work and our lives aren’t just aligned, they’re one and the same – where everything we do sends out ripples of positive imapct.

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