Debbie O’Neill has over 20 years experience in leadership, yet found herself unhappy in her leadership role at an internationally renowned and respected travel agency Jules Verne.
She felt energetically – and could see statistically – the team wasn’t performing their best. Debbie herself felt uninspired, yet she couldn’t articulate how to influence a change within herself or her team.
A coaching certification through the One of Many community sparked an awakening in Debbie. Could she amplify more impact by starting her own coaching practice? Yet, an intuitive pull kept drawing her back to Jules Verne. She knew she could be the catalyst for positive ripples – she just needed to unearth her uniqueness somehow.
Kath Clarke’s Impact Alchemy.
Debbie’s love for leadership lies in bringing out the best in people, especially women, and creating positive change. She also loves the travel industry and how its foundations are based on people’s dreams and adventures. She enjoyed team leadership and found motivation through her personal, and her team’s, career development.
“Before Impact Alchemy, there was team conflict galore,” Debbie shares. “Motivation was low, collaboration was minimal, and productivity struggled as a result. The whole vibe felt energetically off.”
However, the energies and low vibe within her team meant they were stuck in procedural problems instead of working together in an energised, aligned team culture.
The Power of The Impact Alchemy
A personal brand strategist for emerging female leaders, Kath Clarke has built a reputation for helping professional leaders and executives find and articulate their unique contribution, draw out their inner magic and create strategic yet impactful personal brands. Her cornerstone is the Impact Alchemy methodology – a four-stage process that combines with strategic processes to help to gain a deep understanding of their values, principles, and unique contribution, and its place in the world today.
“Kath uses this incredibly unique technique to extract individuals’ origin stories by identifying their perspectives, interests, and the core passions that drive them,” shares Debbie. “This process involves deeply understanding their backgrounds and aligning that insight with their personal values and goals.”
Discovering Debbie’s Innate Talents
For Debbie, the Impact Alchemy journey began with the “Elicitation” phase, where she completed a series of carefully designed exercises, questionnaires, and audio guides. These thought-provoking activities helped Kath unearth Debbie’s innate talents, motivations, and Zone of Genius.
The real light bulb moments really started popping during the second phase – the intensive one-on-one “Impact Embodiment & Strategy” session.
“During our two-hour session, Kath guided me through an embodiment process that allowed me to truly claim my space and presence as a leader,” says Debbie. “She then helped me devise strategies for applying my unique genius to purposeful work that creates meaningful impact.”
The Alchemy Reveal
From there, Kath crafted Debbie’s eight-page “Impact Alchemy Profile,” capturing her unique essence, strengths, and value proposition in a personality ‘label’ known as the “Vibrant Visioneer.” In a recorded “Alchemy Reveal,” Kath guided Debbie through this comprehensive profile, reinforcing her newfound clarity and confidence as an authentic leader. Using her intuitive techniques, Kath discovered Debbie’s highest impact was channeled into her existing Jules Verne role rather than starting her own venture. Debbie’s brilliance was already radiating in the right place.
A Ripple Effect Sparking Promotions
The Impact Alchemy process proved utterly transformative for Debbie, both personally and professionally, evidenced by:
In the Workplace:
- Employee engagement survey scores soared to 83%
- Attrition rates significantly dropped as past employees rejoined.
- Two years running, the company received the Platinum Feefo service award
- Participation in Debbie’s coaching programs doubled to 40 employees per month
- Internal conflicts decreased as teamwork flourished
Personal Impacts:
- Two promotions, from Team Leader to General Manager to Managing Director
- Coaching her approach to members of the AWTE (Associate of Women Travel Executives)
- Greater self-awareness and owning her unique genius
- Amplified confidence to boldly embody her authenticity
- Enhanced ability to stay grounded in purpose without getting derailed
- Improved communication to connect with each team member
- An ability to step back and allow organic teamwork to unfold
Debbie describes the “permission to be me” realisation after Impact Alchemy as profound. It highlighted her strengths and why she was leading in the first place. Making the unconscious conscious allowed her to fully own and radiate her magic.
Debbie found that the more she stepped into being her ‘whole self’ at work, others followed. Little synchronicities popped up here and there, like new interests being shared between her and her team members,which connected them on a new, perhaps even more energetic level.
These little synchronicities had a ripple effect, granting team members permission to express their uniqueness at work. In turn, they felt encouraged to bring their ‘whole person’ to work, which meant identifying not only their work skills but also their ‘whole person’ attributes.
Mastering the Impact Alchemy Amplifies Your Influence
“I wonder how I would have handled these new roles pre-Alchemy,” Debbie reflects. “I may have put unnecessary pressure on myself, taken on others’ struggles, and lost my way in tasks instead of impact. Now my team says they feel truly ‘seen’ – I bring the ‘whole person’ to work, not just duties. They feel safe showing up authentically too.”
For Debbie, the intense and enlightening Impact Alchemy work has produced powerful benefits: “Kath helped me give myself permission to simply be me – to amplify my uniqueness instead of dimming it. My shift in self-perception and leadership created a ripple effect throughout the entire organisation and every individual I coached.”
The results speak for themselves.. By guiding Debbie through an intimate self-discovery process, mindset rebirth, and strategic teachings, Kath Clarke’s Impact Alchemy unearthed her client’s true leader identity. Debbie could finally show up as her full, unique self and unite her team around a shared purpose.
Are You Ready to Amplify Your Impact With Kath’s Techniques
As Debbie’s case study shows, Kath’s intuitive approach to personal branding is a real game-changer. Her methodologies empower you to galvanise your influence, communicate your value with clarity, and ultimately amplify your positive impact on the world around you.
If you’re ready to catalyse meaningful change within yourself and your organisation, Kath Clarke’s Impact Alchemy is your alchemy. It will unearth the unique magic you’re here to unleash, so you can build a work life around your life’s work. Debbie O’Neill is just one example of the impact Kath’s techniques can have – are you next?
